Investigation of the Differences in Consumer Price Perception in Terms of Discount Levels and Social Classes

Atılgan, Kalender Özcan; Koç, Onur

doi:10.30798/makuiibf.822900

Cited by 2 publications

(1 citation statement)

References 23 publications

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“…It should be emphasized that consumer perceptions of price can vary. Factors such as discount level and social class can influence this perception [13,15]. However, there are situations where price consciousness does not always have a positive impact on consumer purchasing intentions, especially for consumers with high knowledge.…”

Section: Price Consciousnessmentioning

confidence: 99%

Reducing food waste: How to stimulate purchase intention of expiration date-based priced?

Iriani,

Susilowati,

Nuswantara

et al. 2024

E3S Web Conf.

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This research aims to analyze how price consciousness and sale proneness influence consumers’ purchasing intentions for EDBP sold in supermarkets and minimarkets to reduce food waste due to unsold products. Research data was obtained using a convenience sampling approach to obtain respondents according to the criteria and an online questionnaire was used to obtain respondents’ answers. The research respondents were 342 consumers of EDBP at the Papaya supermarket. The research hypothesis was tested using the Structural Equation Model using AMOS. The results of this research prove empirically that price consciousness influences sale proneness. Other results show that price consciousness has no effect on purchase intentions and sale proneness has no effect on purchase intentions. This research uses a price awareness approach to examine how pricing strategies can play a role in reducing food waste which then influences the achievement of SDGs 12.

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Section: Price Consciousnessmentioning

confidence: 99%

Reducing food waste: How to stimulate purchase intention of expiration date-based priced?

Iriani,

Susilowati,

Nuswantara

et al. 2024

E3S Web Conf.

View full text Add to dashboard Cite

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A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics

Özden

2021

İktisadi İdari Ve Siyasal Araştırmalar Dergisi

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Price perception, which influences buying behaviour and product selection, is an important tool in companies' strategies to be developed about the price of the product and in their success. The main purpose of this study is to find out the relationship between consumers' occupations and the dimensions which constitute their price perception. For this purpose, a questionnaire was given to 579 consumers who were from 10 different occupations. In the analysis, independent samples t test was used to compare the consumers in terms of gender variable; while one-way ANOVA was used to compare the consumers in terms of the variables of monthly income, age, educational status and occupation. According to the results obtained, there is a significant relationship between consumers' demographic characteristics and occupations and the dimensions of price perception. The present study is significant in terms of being the first and the most recent study in terms of the scope of the participants' occupations, examination of the relationship between the dimensions creating price perception and the number of participants. In parallel with the results obtained in the study, various suggestions were developed to contribute to companies the target market of which is Turkey and to the related literature.

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Investigation of the Differences in Consumer Price Perception in Terms of Discount Levels and Social Classes

Cited by 2 publications

References 23 publications

Reducing food waste: How to stimulate purchase intention of expiration date-based priced?

Reducing food waste: How to stimulate purchase intention of expiration date-based priced?

A Study on The Determination of The Association Between Consumers’ Price Perceptions and Their Demographic Characteristics

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