Investigating visual attention toward foods in a salad buffet with mobile eye tracking

Puurtinen, Marjaana; Hoppu, Ulla; Puputti, Sari; Mattila, Saila; Sandell, Mari

doi:10.1016/j.foodqual.2021.104290

Cited by 10 publications

(2 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Eye tracking is widely utilized in analyzing consumer behavior and preferences on consumer science (Gere et al., 2020; Leon et al., 2020; Manippa et al., 2019; Motoki et al., 2018, 2019; Pedersen et al., 2021; Potthoff & Schienle, 2020; Puurtinen et al., 2021), product packaging and labeling strategy (Bogomolova et al., 2020; Huang, Peng, et al., 2021; Kim et al., 2020; Lacoste‐Badie et al., 2020; Mora et al., 2023), marketing and advertising research (Huang, Peng, et al., 2021; Pelau et al., 2022; Samant & Seo, 2016; Sielicka‐Różyńska et al., 2020), as well as sensory evaluation and food quality assessment (Helmert et al., 2017; Morquecho‐Campos et al., 2022; Peng‐Li et al., 2020; Yang, Zandstra, et al., 2023). For instance, Motoki et al.…”

Section: Facial Analysis Technologies For Food Sensory and Consumer R...mentioning

confidence: 99%

“…By analyzing eye movement patterns, researchers can gain moment-by-moment insights into unfolding cognition, user experience, attention distribution, choice preferences, and emotion changes. Eye tracking is widely utilized in analyzing consumer behavior and preferences on consumer science (Gere et al, 2020;Leon et al, 2020;Manippa et al, 2019;Motoki et al, 2018Motoki et al, , 2019Pedersen et al, 2021;Potthoff & Schienle, 2020;Puurtinen et al, 2021), product packaging and labeling strategy (Bogomolova et al, 2020;Huang, Peng, et al, 2021;Kim et al, 2020;Lacoste-Badie et al, 2020;Mora et al, 2023), marketing and advertising research (Huang, Peng, et al, 2021;Pelau et al, 2022;Samant & Seo, 2016;Sielicka-Różyńska et al, 2020), as well as sensory evaluation and food quality assessment (Helmert et al, 2017;Morquecho-Campos et al, 2022;Peng-Li et al, 2020;Yang, Zandstra, et al, 2023). For instance, Motoki et al (2021) conducted an exhaustive review of the applications of eye tracking in food sensory and consumer science in terms of the different processes of attention elicited by stimuli, as well as discussed pitfalls and future directions.…”

Section: Eye Trackingmentioning

confidence: 99%

See 1 more Smart Citation

An advance in novel intelligent sensory technologies: From an implicit‐tracking perspective of food perception

Zhao,

Ye,

Deng

et al. 2024

Comp Rev Food Sci Food Safe

View full text Add to dashboard Cite

Food sensory evaluation mainly includes explicit and implicit measurement methods. Implicit measures of consumer perception are gaining significant attention in food sensory and consumer science as they provide effective, subconscious, objective analysis. A wide range of advanced technologies are now available for analyzing physiological and psychological responses, including facial analysis technology, neuroimaging technology, autonomic nervous system technology, and behavioral pattern measurement. However, researchers in the food field often lack systematic knowledge of these multidisciplinary technologies and struggle with interpreting their results. In order to bridge this gap, this review systematically describes the principles and highlights the applications in food sensory and consumer science of facial analysis technologies such as eye tracking, facial electromyography, and automatic facial expression analysis, as well as neuroimaging technologies like electroencephalography, magnetoencephalography, functional magnetic resonance imaging, and functional near‐infrared spectroscopy. Furthermore, we critically compare and discuss these advanced implicit techniques in the context of food sensory research and then accordingly propose prospects. Ultimately, we conclude that implicit measures should be complemented by traditional explicit measures to capture responses beyond preference. Facial analysis technologies offer a more objective reflection of sensory perception and attitudes toward food, whereas neuroimaging techniques provide valuable insight into the implicit physiological responses during food consumption. To enhance the interpretability and generalizability of implicit measurement results, further sensory studies are needed. Looking ahead, the combination of different methodological techniques in real‐life situations holds promise for consumer sensory science in the field of food research.

show abstract

Section: Facial Analysis Technologies For Food Sensory and Consumer R...mentioning

confidence: 99%

Section: Eye Trackingmentioning

confidence: 99%

An advance in novel intelligent sensory technologies: From an implicit‐tracking perspective of food perception

Zhao,

Ye,

Deng

et al. 2024

Comp Rev Food Sci Food Safe

View full text Add to dashboard Cite

show abstract

An Eye-Tracking Analysis of Visual Attention in the Emotionally Appealing Commercial

Pajuranta,

Hakala,

Ahonen

2024

European Advertising Academy

View full text Add to dashboard Cite

Market-oriented methodologies that integrate the consumer into the functional foods new product development process: Part 2 advanced approaches

Repar¹,

Bogue²

2023

Case Studies on the Business of Nutraceuticals, Functional and Super Foods

View full text Add to dashboard Cite

Investigating visual attention toward foods in a salad buffet with mobile eye tracking

Cited by 10 publications

References 28 publications

An advance in novel intelligent sensory technologies: From an implicit‐tracking perspective of food perception

An advance in novel intelligent sensory technologies: From an implicit‐tracking perspective of food perception

An Eye-Tracking Analysis of Visual Attention in the Emotionally Appealing Commercial

Market-oriented methodologies that integrate the consumer into the functional foods new product development process: Part 2 advanced approaches

Contact Info

Product

Resources

About