Investigating the structural relationship of mass media on attitude, social influence, product safety and its impact on purchase behaviour of herbal product in Malaysia

Ismail, Sarina; Awi, Nur Aishah; Mezghiche, Mohamed; Yusliza, Mohd Yusoff; Saputra, Jumadil; Ramayah, T.

doi:10.5267/j.ijdns.2021.8.014

Cited by 5 publications

(6 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This finding corresponds to previous research that found attitudes influenced herbal products and dietary supplements used by consumers [57]. Their attitude toward herbal products is positively related to purchase intention, actual purchase [58], and purchase behavior [59]. The consumers who purchased herbal medicines had positive attitudes toward the herbal medicines [27], related to their natural benefits, fewer side effects, and good absorption and degradation [60].…”

Section: Discussionsupporting

confidence: 87%

Development of Herbal Topical Anesthetic Mucoadhesive Spray for oral Cavity using Customer-Centric Approach

Wongves,

Chongcharoen,

Chandrachai

2023

J. Hum. Earth Future

View full text Add to dashboard Cite

The use of herbal medicines is increasing globally due to consumer perceptions and scientific research. The limited availability of herbal medications and a lack of effective topical anesthetics have driven the development of new products using a customer-centric strategy. This study aimed to present a novel herbal topical anesthetic mucoadhesive spray development using the New Product Development (NPD) process though three steps: the idea concept of the product, prototype development, and consumers’ acceptance evaluation, involving key stakeholders-consumers and healthcare professionals. Multiple research methods were implemented, including qualitative, quantitative, and scientific methods, in each step. The findings showed insights gathered through in-depth interviews about the product needs of stakeholders. Multiple regression analysis showed that price, attitude, and social value significantly positively influenced consumer purchase intentions, while attitude influenced healthcare professionals' prescribing intentions. Consequently, the prototype was developed based on consumer needs. The results of the acceptance evaluation phase indicated high consumer acceptance of the herbal topical anesthetic mucoadhesive spray. The entire journey of the new product development process in this study enhances our understanding of customer-centric approaches in product development and can be applied to generate market-driven innovations that meet the needs of the target market. Doi: 10.28991/HEF-2023-04-03-02 Full Text: PDF

show abstract

Section: Discussionsupporting

confidence: 87%

Development of Herbal Topical Anesthetic Mucoadhesive Spray for oral Cavity using Customer-Centric Approach

Wongves,

Chongcharoen,

Chandrachai

2023

J. Hum. Earth Future

View full text Add to dashboard Cite

show abstract

“…Along with increasing age, experience also increases in terms of consumption of drugs and health care, thus influencing attitudes toward herbal medicine. Attitude, social influence, and product safety significantly positively impact the purchase behavior of herbal products (Ismail et al, 2021). According to contemporary tastes, young respondents tend to like sweet drinks; of course, they are less interested in consuming herbal drinks or herbs that taste bitter.…”

Section: Results Of Multiple Linear Regression Analysismentioning

confidence: 99%

“…Age, gender, annual income, education, and personality are related to the purchase of necessities, and non-needs attitude, social influence, and product safety significantly positively impact the purchase behavior of herbal products. Ismail et al (2021), on the contrary, demographic factors, including gender, age, education, occupation, and income, have no significant effect on the level of people's preferences; demographic factors have a significant influence on consumer satisfaction and perceived risk of consuming traditional medicines (Ismail et al, 2021). Sociodemographic characteristics do not always drive consumer purchase decisions, and in the absence of significant sociodemographic influences, intrinsic consumer characteristics such as personality traits may better explain preferences (Ufer et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

How Differences in Herbal Beverage Consumer Decisions Based on Demographic Factors?

Layoo,

Djawa,

Rahman

et al. 2024

jbti

View full text Add to dashboard Cite

For a long time, people have been consuming homemade herbal drinks, which are processed traditionally. However, micro, small, medium, and large-scale businesses are now emerging in the production and marketing of ready-to-consume packaged herbal drinks. Research is needed on whether there are differences in consumer motivation in using homemade and industrial-made herbal beverages in terms of the factors of age, gender, education, occupation, and marital status of consumers, as well as how the simultaneous influence of these five variables on the motivation to consume herbal drinks. This study used a sample of 327 people whose data was collected through a digital questionnaire. Data were analyzed using Mann Whitney, Kruskal Wallis, and multiple linear regression. The results showed differences in consumer decisions based on age, education, occupation, and marital status in the choice of herbal drinks, but not gender differences. Most consumers chose the non-packaged type. Simultaneous testing, age, and occupation factors significantly affected consumer decisions, while gender, education, and marital status were not necessary. The results have implications for the segmentation strategy, targeting, and market positioning of the herbal beverage processing industry and the herbal beverage raw material supply industry, better market understanding, more targeted product development, more effective promotional interventions, increased public awareness of the benefits of herbal drinks, and government policy support for the herbal beverage industry.

show abstract

“…Financial performance is negatively impacted by foreign management, the age of companies, liquidity, and financial leverage (Nguyen et al, 2020). The study (Ismail et al, 2021) showed that attitudes, social influence, and product safety were significantly influenced by mass media. According to the study (Shahatha Al-Mashhadani et al, 2021), digital technologies improve manufacturing efficiency.…”

Section: ____________________________________________________________...mentioning

confidence: 97%

The Effect of External and Internal Factors on Management Effectiveness Within Indian Construction Companies

Sanchaniya,

Kundziņa,

Thomas

et al. 2023

Baltic Journal of Real Estate Economics and Construction Management

View full text Add to dashboard Cite

The aim of this study is to define and clarify the idea of improving management effectiveness within Indian construction companies. We conducted an online survey with an Indian construction company and used correlation analysis to thoroughly examine how both external and internal factors affect management effectiveness. The survey includes demographic questions, ratings on a scale of 1 to 5 for management aspects, ratings on a similar scale for internal and external factors, and ratings on a similar scale for potential improvement suggestions. With the help of descriptive statistics and frequencies, the mean efficiency values were calculated using SPSS and Excel to analyse the collected data. To establish links between the variables and the effectiveness of the company, correlation analysis was also carried out. The primary conclusions of the study highlight the critical importance of focussing on employee relations, meticulous tracking of work output, integration of technology, and adherence to established protocols as key factors in improving management effectiveness. The research also reveals significant problems with the management system, such as a preference for sanctions over incentives. It establishes that internal and external factors have equal weight in influencing management effectiveness, emphasising the need for an all-encompassing strategy that is flexible enough to support long-term advancement in construction company management practices.

show abstract

Investigating the structural relationship of mass media on attitude, social influence, product safety and its impact on purchase behaviour of herbal product in Malaysia

Cited by 5 publications

References 1 publication

Development of Herbal Topical Anesthetic Mucoadhesive Spray for oral Cavity using Customer-Centric Approach

Development of Herbal Topical Anesthetic Mucoadhesive Spray for oral Cavity using Customer-Centric Approach

How Differences in Herbal Beverage Consumer Decisions Based on Demographic Factors?

The Effect of External and Internal Factors on Management Effectiveness Within Indian Construction Companies

Contact Info

Product

Resources

About