2010
DOI: 10.1287/mksc.1100.0584
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Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance

Abstract: The ability to demonstrate the impact of marketing action on firm financial performance is crucial for evaluating, justifying, and optimizing the expenditure of a firm's marketing resources. This presents itself as a formidable task when one considers both the variety and potential influence of marketing activity. We propose a hierarchical Bayesian model of simultaneous supply and demand that allows us to formally study the financial impact of a variety of marketing activities, including those that operate on … Show more

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Cited by 38 publications
(22 citation statements)
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“…Furthermore, satisfied and engaged employees tend to genuinely support and share corporate objectives; they operate more efficiently, so they provide a constructive contribution to the company's global performance and value creation potential [141][142][143], especially in the long term. For this reason, companies make an effort to protect their employees' economic and social expectations, to inform them about the responsible practices adopted [144], and prevent grievances and disloyalty.…”
Section: Employeesmentioning
confidence: 99%
“…Furthermore, satisfied and engaged employees tend to genuinely support and share corporate objectives; they operate more efficiently, so they provide a constructive contribution to the company's global performance and value creation potential [141][142][143], especially in the long term. For this reason, companies make an effort to protect their employees' economic and social expectations, to inform them about the responsible practices adopted [144], and prevent grievances and disloyalty.…”
Section: Employeesmentioning
confidence: 99%
“…Further, even econometric methods that have been developed to accommodate endogeneity (i.e., instrumental variables or selection methods) are ineffectual under the conditions of essential heterogeneity (Bascle, ; Heckman et al , ). We resolve this issue by explicitly modeling the joint impact of diversification on both performance and the choice to diversify (Dotson and Allenby, ; Nandialath, Dotson, and Durand, ). This is accomplished by first specifying a function for the value, V it , that the firm derives from diversification: Vit=α0+α1()βDitrue/()1ρi+truetruefalse∑kδkxkit+ξit. …”
Section: Methodsmentioning
confidence: 99%
“…Work is also needed on utility functions that can represent complementarity at the product category level while retaining the additive separable assumption for brands within each category. Dotson and Allenby (2010) and Satomura et al (2011) expand the analysis of models of goal-directed behavior to include aspects of the budget constraint. Alternative constraint specifications are studied by Dotson and Allenby (2010) that imply different locations of managerial control of budgets in a study of consumer satisfaction on firm financial performance.…”
Section: Extensionsmentioning
confidence: 99%
“…Dotson and Allenby (2010) and Satomura et al (2011) expand the analysis of models of goal-directed behavior to include aspects of the budget constraint. Alternative constraint specifications are studied by Dotson and Allenby (2010) that imply different locations of managerial control of budgets in a study of consumer satisfaction on firm financial performance. A direct utility model with multiple binding constraints is developed by Satomura et al (2011) to reflect choices that are more constraint-influenced than in models with only a budgetary constraint present.…”
Section: Extensionsmentioning
confidence: 99%