Investigating the role of social presence dimensions and information support on consumers’ trust and shopping intentions

Jiang, Cuiqing; Rashid, Rao Muhammad; Wang, Jianfei

doi:10.1016/j.jretconser.2019.06.007

Cited by 114 publications

(80 citation statements)

References 38 publications

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“…Furthermore, the results also confirm the positive relationship among social support and social presence. This result is aligned with the results of Jiang et al (2019).…”

Section: Discussionsupporting

confidence: 90%

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Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

Rashid

Pitafi

2020

SAGE Open

Self Cite

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Consumers on social commerce platforms can easily access product information, but these platforms have not attracted potential consumers in emerging economies. Studying the social factors (social support, social presence, and relationship quality) and mooring effects (conformity and personal experience) in social commerce environments is essential for understanding consumers’ intentions. This study examines the role of social factors by integrating mooring effects as moderators in the Chinese model, where fear for the reliability of consumers’ comments is a concern. Quantitative data are collected from Chinese cities ( N = 303) and analyzed through partial least squares–structural equation modeling. The findings demonstrate the validity of social factors and enjoyment. Mooring effects positively influence shopping intentions, and system and service quality positively influences relationship quality and shopping intentions. Finally, mooring effects positively moderate the relationship between social presence, social support, and consumers’ intentions. The findings have theoretical understanding and practical implications.

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“…Furthermore, the results also confirm the positive relationship among social support and social presence. This result is aligned with the results of Jiang et al (2019).…”

Section: Discussionsupporting

confidence: 90%

“…User engagement and dependence on social commerce activities increase over time (Jiang et al, 2019). Social commerce is a multidimensional notion whose components can be different in different scenarios (Hajli, 2015;Tajvidi et al, 2017).…”

Section: Social Factorsmentioning

confidence: 99%

Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

Rashid

Pitafi

2020

SAGE Open

Self Cite

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“…In particular, given that affective trust is a concept that takes time to develop and becomes more important as relationships mature, our finding that affective and cognitive trust develops in a similar fashion may change over a longer period of time. Third, studies examining the relationship between social presence and trust have expanded to new commerce recently (Jiang et al, 2019; Li, 2019; Lu et al, 2016; Sharma et al, 2019; Ye et al, 2019), and online environments are becoming even more uncertain and complex (Lin et al, 2019). Future research can examine the evolving process of trust creation in the context of social commerce and other emerging platforms such as mobile (Grewal et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

“…Accumulating evidence suggests that social presence has a positive influence on customer responses such as trust (Gefen & Straub, 2004), purchase (Bleier et al, 2019), and intention to reuse a service (J. Choi et al, 2011). In recent years, studies examining the relationship between Web site social perceptions and trust have expanded to social commerce platforms (Jiang, Rashid, & Wang, 2019; Li, 2019; Lu et al, 2016; Sharma, Menard, & Mutchler, 2019; Ye, Ying, Zhou, & Wang, 2019). In the context of e‐commerce, research suggests that cognitive and affective trust (e.g., Y. Chen et al, 2019) lead to positive consumer outcomes (Punyatoya, 2019; W. Wang et al, 2016) with trust identified as a mediator (e.g., Ganguly, Dash, Cyr, & Head, 2010; Oliveira et al, 2017; Vohra & Bhardwaj, 2019).…”

Section: Research Backgroundmentioning

confidence: 99%

How online trust evolves over time: The role of social perception

Hofacker

Peloza

et al. 2020

Psychology and Marketing

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Using customer service scenarios in an online retail context, the current study examines how cognitive and affective trust develop over time and how service failure negatively impacts trust, along with the trust restoration opportunities provided by recovery. Study 1 findings reveal that the relationship between Web site social perception and affective trust is stronger for repeat visitors than for first-time visitors. Study 2 findings indicate that failure timing and recovery duration play important roles in service failure situations. Overall, the results demonstrate that consumer cognitive and affective trust develop through the number of interactions with a retail Web site over time and that increased Web site social perceptions facilitate the trust-building process.

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“…In this context, the existence of word-of-mouth referrals can also increase customer's trust and therefore, purchasing intentions [17]. It has also been found that consumers are willing to spend time reading reviews, not only for the sake of information, but also because in this way they get to understand the experience of other users, therefore providing a kind of social experience [49]. Businesses should be aware of this use of social media sites in order to persuade consumers to share information while, at the same time, generating interactions with other users.…”

Section: Electronic Word Of Mouth (E-wom)mentioning

confidence: 99%

Consumers’ Perspectives on Alternative Short Food Supply Chains Based on Social Media: A Focus Group Study in Spain

Elghannam

Mesías

Escribano

et al. 2019

Foods

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Nowadays, an increasing number of consumers are demanding more information and more direct contact with food producers in order to avoid the various intermediaries in the supply chain, thus improving food traceability and price transfer. This has led to the development of more direct (short) food supply chains (SFSCs). Although consumer preferences to use SFSCs rather than traditional (long) supply chains have been widely researched in the literature, this study brings a new approach with the use of social media sites to build online SFSCs. A focus group approach with a total of 32 participants was used in this study with the main objective to understand consumers’ awareness and acceptance of SFSCs. Special attention was given to the use of social media and electronic word of mouth (eWOM) as new approaches to support the creation of such alternative channels.

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Investigating the role of social presence dimensions and information support on consumers’ trust and shopping intentions

Cited by 114 publications

References 38 publications

Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

How online trust evolves over time: The role of social perception

Consumers’ Perspectives on Alternative Short Food Supply Chains Based on Social Media: A Focus Group Study in Spain

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