Investigating the Readiness of Broadband Continuous Usage among Rural Dwellers in the Northern Region of Malaysia

Abstract

Broadband is simply described as the transmission capacity that is faster than primary rate Integrated Services Digital Network at 1.5 or 2.0 megabits per second. Efforts have been made by the government of Malaysia to ensure that broadband should be seen as basic need and not a luxury. However, the internet users at the remote and rural areas in the world lack behind in using broadband which is always caused by lack of technology and economic factors, while the rural areas especially in the northern region of Malaysia are not excluded. This research investigated the readiness of rural dwellers in the northern region of Malaysia towards continuous usage of broadband by using a quantitative survey technique. The total numbers of 200 questionnaires were distributed to secondary school students that are residing in the rural areas of northern region of Malaysia. The results show that the rural dwellers are readily prepared for broadband continuous usage in their localization whenever they are sensitized towards it

The Roles of Some Antecedents of Broadband User Behavioural Intention among Students in the Rural Areas through PLS-SEM

“…Thus, the real challenge of rural areas nowadays is not producing information or storing information, but getting people's behavioural intention towards the information usage (Muraina et al, 2013b). The slow level of development in the rural areas can be improved by the use of ICT to produce information and knowledge society (Juyeon et al, 2012).…”

“…Wireline broadband technology is comprised of Digital Subscriber Line (DSL), cable modem, power line and fibre optics. Invariably, wireless broadband technology is regarded as Worldwide Interoperability for Microwave Access (WiMax), satellite and Wireless Fidelity (Wi-Fi) (Muraina et al, 2013b). The research has shown that there are variation in the definitions of broadband which is as a result of belief and philosophy of individual and organization.…”

Behavioral Correlates of GPS Device Usage Among Small-Scale Fishers in Malaysia

“…Their efforts are based on three broad types of UTAUT extensions/integrations. First, researchers have attempted to test the suitability of UTAUT in different community contexts, with different user populations and varied cultural settings such as employees, consumers, travelers, bankers, students, rural communities, and health professionals (Cohen et al, 2013;Muraina et al, 2013;V. Venkatesh et al, 2012;C.…”

“…S. Yu, 2012), leaving a substantial gap on the suitability of UTAUT to explain usage among other types of communities such as agricultural groups like SSF. Furthermore, most prior studies have concentrated on the use of common technologies such as internet and personal computers (Cohen et al, 2013;Kahenya et al, 2014;Muraina et al, 2013;C. S. Yu, 2012), but few attempts have been made to apply the UTAUT framework to more specialized technologies such as GPS.…”

Analysis of Disparity of Key Demographic Factors on Broadband Technology Usage among Teenagers: Gender as Prime Focus

“…Recent studies on the world accessibility of internet revealed that 10.9% of the African populace are internet users, presents Africa as the third highest users of internet in the globe, while Asia records 48.7% of internet usage as the highest in the world [2]. On the side of internet usage among the teenager, studies have shown that there was 100% internet-access instructional computer in the US public schools with the ratio of users who are teenagers to the internet access instructional computer at 3:1 [[3], [4]. This could result from the believe of Western countries on the impact of using internet in the academic sector as promising.…”