2020
DOI: 10.52547/qjerp.28.95.137
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Investigating the Rationality of Behavioral Economics in Mental Accounting by ‎Studying Laboratory Economics

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“…According to Thaler (1999), the bias receives attention from three components: the first one is about how results are seen and experienced, while the second one is about how choices are made and evaluated, labeling them into real accounts and the third one includes the evaluation of accounts, described as 'choice bracketing' (Read et al, 1998). Under laboratory settings, mental accounting was more likely to demonstrate a strong correlation with the adequacy of economic behavior as individuals tend to purchase cash and receive gifts (Ahmadi & Matoufi, 2020). In the field of financial decision-making, the bias analyses the condition of the individuals including their financial decisions made in the context of various financial occurrences and conditions (Mohammadi Nafchi, 2020).…”
Section: Mental Accounting Biasmentioning
confidence: 99%
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“…According to Thaler (1999), the bias receives attention from three components: the first one is about how results are seen and experienced, while the second one is about how choices are made and evaluated, labeling them into real accounts and the third one includes the evaluation of accounts, described as 'choice bracketing' (Read et al, 1998). Under laboratory settings, mental accounting was more likely to demonstrate a strong correlation with the adequacy of economic behavior as individuals tend to purchase cash and receive gifts (Ahmadi & Matoufi, 2020). In the field of financial decision-making, the bias analyses the condition of the individuals including their financial decisions made in the context of various financial occurrences and conditions (Mohammadi Nafchi, 2020).…”
Section: Mental Accounting Biasmentioning
confidence: 99%
“…To understand the finance pattern of women, a new field of finance has sprung up. Behavioral economics, also known as behavioral finance, was first developed by Daniel Kahneman and Amos Tversky in the 1970-80s 4 . It refers to the irrational financial decisions that take place in real life and attempts to understand the consequences that affect the decisions.…”
Section: Introductionmentioning
confidence: 99%