Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens

Jamil, Raja Ahmed; Hassan, Syed Rameez ul; Farid, Asdaq

doi:10.5267/j.msl.2017.1.001

Cited by 8 publications

(11 citation statements)

References 40 publications

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“…Some important dimensions of CB are: purchase (PUR), repurchase (REP), and positive word-of-mouth (PWM) [9]. CB, in achieving sustainability, is also expressed through the tendency of behavior toward economic development, living standards, and lifestyle [5,11,14,47]. An individual's behavior depends on the ICV system for a particular situation.…”

Section: Consumer Culture and Behaviormentioning

confidence: 99%

“…CBB is influenced by external factors including CVs, economic forces, and personal forces, such as IMVs [7]. Changing CVs are determined by IMVs, which indicate the acceptance of any external change in behavior [47]. In the decision-making process, CB is powerfully linked with one's culture and materialism [10,47].…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

“…Changing CVs are determined by IMVs, which indicate the acceptance of any external change in behavior [47]. In the decision-making process, CB is powerfully linked with one's culture and materialism [10,47]. People tend to respond to the globalization effect according to materialistic thoughts.…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

“…In terms of the cultural impact on CB, many studies have been carried out, but most analyzed the effect of either national culture [30,34,37] or performed a cross-cultural comparison between two or more countries [12,30,34,37]. Few studies [7,10,47] addressed the impact of culture (at an individual level) and materialism on CBB toward foreign brands within a proxy of globalization and market sustainability.…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

“…They studied behavior in terms of PUR, REP, and PWM and their impact on economic development, living standards, and lifestyle. To determine the impact of culture, various studies used the same constructs of CBB toward the purchase of foreign brands [5,11,14,47]. The constructs of culture were taken from the measurement of Hofstede's five dimensions of culture at an individual level, and discussed in various studies.…”

Section: Constructs Measurementmentioning

confidence: 99%

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Market Sustainability: A Globalization and Consumer Culture Perspective in the Chinese Retail Market

et al. 2019

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Consumer behavior is becoming increasingly heterogeneous due to the changing culture patterns and effects of globalization. This phenomenon increases the importance of focusing on the social dimension of sustainability in a consumer market. This research contributes to the body of knowledge by emphasizing the consequences of individual cultural values and individual materialistic values in the Chinese consumer market. In this endeavor, Hofstede’s framework of individual culture with materialistic effect is applied to understand consumer behavior in a processed food market. Rigorous research activity was conducted at the point of sale in different supermarkets to record the responses of random consumers. The results of multi-variate covariance-based structure equation modeling show that individual materialistic values have emerged as a key determinant, which reflects the individual culture for consumer buying behavior in a state of globalization. Power distance, long-term orientation, and uncertainty avoidance were found to be important measures of individual culture. The findings of the study are useful in assisting the industry for product launching and marketing strategies to achieve future sustainability in the processed food market. In the pursuit of a sustainable processed food market, the focus should shift toward individual cultural values away from national and group cultures.

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