Investigating the impact of artificial intelligence on human resource functions in the health sector of China: A mediated moderation model

Shahzad, Muhammad Farrukh; Xu, Shuo; Naveed, Waliha; Nusrat, Shahneela; Zahid, Imran

doi:10.1016/j.heliyon.2023.e21818

Cited by 17 publications

(1 citation statement)

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“…Awareness of technology helps to create a positive feedback loop where increased engagement leads to increased learning, and increased learning leads to increased engagement. Prior scholars 36 , 37 argued that technology awareness helps create a positive feedback loop where increased engagement leads to increased learning and vice versa. However, the prior study results show that gamification can also improve retention rates, introduce young people to new technologies, foster wisdom of competition and achievement, and create a sense of community and collaboration among young people interested in technology 38 .…”

Section: Theoretical Foundation and Hypothesis Developmentmentioning

confidence: 99%

Impact of gamification on green consumption behavior integrating technological awareness, motivation, enjoyment and virtual CSR

Shahzad,

Xu,

Rehman

et al. 2023

Sci Rep

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Gamification entails integrating game design elements, including rewards, points, competition, and interactive challenges, into non-game contexts to engage and motivate individuals. In the context of green consumption, gamification can encourage individuals to acquire more sustainable consumption behaviors. The proposed study aims to examine the influence of gamification on green consumption behavior among Chinese university students. However, university students are considered an important target group for such interventions due to their technological savvy and high interest in environmental issues. A self-determination theory (SDT) was used to measure the motivating factors of gamification for adopting green consumption behavior—a convenience sampling technique in which survey-based research designs were used to collect the data. A survey was conducted on a sample of 332 university students in China, using a questionnaire with structural equation modeling (SEM) to test the hypotheses and assess the proposed relationships between the variables. The finding of this study reveals that gamification has a significant negative relation with green consumption behavior. Further, technological awareness, hedonic motivation, and perceived enjoyment significantly mediate the relationship between gamification and green consumption behavior. Additionally, virtual CSR significantly moderates the relationship between gamification and technological awareness, hedonic motivation, and perceived enjoyment. The findings of this study could have implications for the development of more effective interventions for policy makers and industrialists aimed at promoting sustainable consumption behaviors in China.

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Section: Theoretical Foundation and Hypothesis Developmentmentioning

confidence: 99%