Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry

Yeo, Sook Fern; Tan, Cheng Ling; Kumar, Ajay; Tan, Kim Hua; Wong, J.

doi:10.1016/j.techfore.2022.121551

Cited by 59 publications

(20 citation statements)

References 54 publications

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“…(Masters et al 2022). Selain itu, menurut Yeo et al (2022), konsumen dapat menambah koleksi outfit tanpa khawatir dengan harga yang mahal. Kedua, apabila konsumen jeli maka dapat menemukan koleksi yang tidak diperoleh secara pasaran (Kurniawan et al 2022).…”

Section: Prelovedunclassified

Analisis Minat Pembelian Produk Preloved Sebagai Upaya Peduli Lingkungan

Yuliana

Apriyana

Fauzan

et al. 2023

Jurnal Keuangan dan Bisnis

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This research aims to investigate purchasing interests in preloved products from reputable brands as an environmental care effort. The advantage of conducting this study is to provide a resource for readers and researchers considering similar issues. In this descriptive qualitative research, purposive sampling was used to select the samples. The samples that met the criteria of this study were those who had previously bought the branded product from offline or online shops. Ten respondents were involved in the survey of this study. The questionnaires were distributed via Google form and conducted from November 2022 to January 2023. The findings reveal purchasing pre-owned branded goods contributes to environmental protection by minimizing unrecycled fashion trash and animal exploitation. The respondents recommended purchasing pre-owned branded goods responsibly to protect the environment and get products at reasonable rates.

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Section: Prelovedunclassified

Analisis Minat Pembelian Produk Preloved Sebagai Upaya Peduli Lingkungan

Yuliana

Apriyana

Fauzan

et al. 2023

Jurnal Keuangan dan Bisnis

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“…The survey Ko used focused primarily on Facebook, reinforcing the need for additional research on how other social networking sites may influence consumer behavior. More recently, Yeo et al (2022) explored the effect of artificial intelligence–powered technologies on Instagram users' purchase decisions, finding that perceived electronic word-of-mouth (eWOM), perceived usefulness, perceived quality, and perceived emotional value all had a significant effect on purchase decisions. This study is one of the first to look specifically at Instagram shopping and establishes the basis for Instagram-specific studies among young adult consumers, as more than two-thirds of the study's participants were between the ages of 22 and 25.…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors

Hood,

Thoney-Barletta,

Rothenberg

2023

JFMM

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PurposeThis study explored the role that Instagram, a prominent social media platform, plays in the consumer decision-making process of young adults (age 18–27 years) in the United States as they shop online for apparel and interact with the digital profiles of apparel brands. Specifically, this study compared consumers' purchase and post-purchase evaluation behaviors on Instagram between Millennials and Generation Z, and investigated the role of consumers' trust of Instagram on these behaviors.Design/methodology/approachA survey instrument was developed to explore critical variables, including consumers' purchase and post-purchase evaluation behaviors on Instagram, consumers' trust of Instagram, and demographic factors, adapting previous works from Ko (2018), Djafarova and Rushworth (2017), and Herrando et al. (2019). Survey responses were collected via the Qualtrics participant panel service (N = 226), then coded and analyzed using JMP Pro (Version 14.2).FindingsResults indicated that statistically significant mean differences were present among several key variables, including between Millennial and Generation Z post-purchase behaviors on Instagram, willingness to share feedback about a brand experience on Instagram, and trust of content on Instagram. Additionally, it was determined that purchase and post-purchase behaviors on Instagram are significantly different depending on whether or not a consumer trusts Instagram and the content therein.Originality/valueWhile online consumer behaviors have been previously studied, the impact of young adults' Instagram usage on their purchase and post-purchase evaluation behaviors in the apparel sector had not been thoroughly examined. The findings from this study provide meaningful insights on the purchase and post-purchase behaviors on Instagram of young adult consumers from different generational cohorts. They demonstrate that developing trust with young adults is critical to the success of brands trying to reach this demographic on Instagram.

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“…However, the literature on consumer EWOM is limited and disconnected, and there is a need to study the diffusion of EWOM from specific perspectives comprehensively (Morteza et al, 2022;Rosario et al, 2020;Hussain et al, 2020;Muritala et al, 2020;Redditt et al, 2022;Reyes-Menendez et al, 2020). It is of the utmost importance that any future research be carried out in a manner that is both continuous and holistic because of the rapid rate at which the business environment and technological advancements are undergoing change and on which there is an increasing body of published information (Morteza et al, 2022;Rosario et al, 2020;Muritala et al, 2020;Verma & Yadav, 2021;Yeo et al, 2022).…”

Section: Problem Statementmentioning

confidence: 99%

Effects of Website Appearance, Security and Electronic Word-of-Mouth (EWOM) on Online Customer Loyalty: Trust as Mediating Factor

Amatus¹,

Gisip²

2022

IJARBSS

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Improvements in customer retention rates may result in increases in profits, making customer retention a crucial factor in determining a company's long-term development and profitability. With the increased competition in the business environment, together with evolving, more erratic and less loyal consumers, it is becoming more difficult and even unprofitable for online retailers to acquire new consumers on a consistent basis. More than half of all new customers depart a shop within the first 90 days of purchasing, making it more challenging than ever for businesses to maintain a loyal client base in the face of today's consumers' ability to easily compare goods and move between retailers with a simple click. Thus, this paper critically seeks to examine the effects of website appearance, security and electronic word-of-mouth (EWOM) on online customer loyalty in the Malaysian context by applying the Stimuli-Organism-Response (SOR) model. In addition, trust as a mediator to the relationship between the three components and online customer loyalty will also be investigated. This paper is mainly based on secondary sources of information, through references and review of articles in selected journals on website appearance, security, online trust and online customer loyalty. This paper also highlights past studies on the relationship between the three variables of website appearance, security and electronic word-of-mouth (EWOM), and their effects on online customer loyalty. The reviews also address the related gaps from previous studies. The work of the researcher is a genuine reference to published works of literature and it is hoped that this study will be able to contribute to the development of knowledge by adapting and testing the effects of website appearance, security and electronic word-of-mouth (EWOM) on online customer loyalty in the Malaysian setting and subsequently provide Malaysian online retailers further understandings of consumer behaviour as well as identify proper business strategies to strengthen trust in order to enhance online customer loyalty.

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Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry

Cited by 59 publications

References 54 publications

Analisis Minat Pembelian Produk Preloved Sebagai Upaya Peduli Lingkungan

Analisis Minat Pembelian Produk Preloved Sebagai Upaya Peduli Lingkungan

Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors

Effects of Website Appearance, Security and Electronic Word-of-Mouth (EWOM) on Online Customer Loyalty: Trust as Mediating Factor

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