Investigating the effects of textual reviews from consumers and critics on movie sales

Deng, Tianjie

doi:10.1108/oir-10-2019-0323

Cited by 9 publications

(6 citation statements)

References 69 publications

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“…To the best of our knowledge, picture and text marketing strategies are widely used in tourist destination marketing advertisements. On the one hand, previous scholars have studied the impact of different text advertisements such as textual expression, different sources, text language, text and advertisement matching, etc ( Byun and Jang, 2015 ; Kim and Jang, 2019 ; Deng, 2020 ; Delmelle and Nilsson, 2021 ) to confirm the role of text in effective information dissemination in advertisements. On the other hand, the marketing impact of picture application in tourism advertisements has also been studied and it can be summarized as “a picture is worth a thousand words” ( Leung et al, 2017 ; Del Gesso, 2021 ; Luo et al, 2021 ).…”

Section: Discussionmentioning

confidence: 99%

“…Source: EyeSo Studio software. (Byun and Jang, 2015;Kim and Jang, 2019;Deng, 2020;Delmelle and Nilsson, 2021) to confirm the role of text in effective information dissemination in advertisements. On the other hand, the marketing impact of picture application in tourism advertisements has also been studied and it can be summarized as "a picture is worth a thousand words" (Leung et al, 2017;Del Gesso, 2021;Luo et al, 2021).…”

Section: Theoretical Implicationsmentioning

confidence: 94%

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Image and text presentation forms in destination marketing: An eye-tracking analysis and a laboratory experiment

Chen

Huang

et al. 2022

Front. Psychol.

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The COVID-19 pandemic has severely impacted the tourism and hospitality industries worldwide. Tourism destination marketing has been an heated focus in tourism and hospitality academia, it is widely believed that it can promote the revival of industries in the post-pandemic era. But there is a lack of research on different graphic presentation forms in tourism advertisements. To bridge the gap in the related literature, this study aims at studying the impact of the image and text presentation forms of the scenic spot’s name in tourism advertisements on tourists’ visit intention to the tourist destination city by combining the theory of constructivism in cognitive psychology, SOR model, and affective-cognitive model to conduct a 2 × 2 between-group experiment. The study found that when the text part contains the scenic spot’s name, the tourism advertisement has a significant impact on tourists’ perceived advertising effectiveness, destination affective image, and visit intention. The results of eye tracking analysis also showed that fixation points are primarily distributed in the text part. Furthermore, this study explored the chain mediating mechanism of perceived advertising effectiveness and destination affective image and discovered that the impact of the text presentation form on the visit intention can be realized through the mediating effect of perceived advertising effectiveness and destination affective image. This study puts forward some suggestions for the tourism advertising and destination marketing of scenic spots with high-familiarity of destination cities with low-familiarity and improving the image of tourist destination cities.

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Section: Discussionmentioning

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 94%

Image and text presentation forms in destination marketing: An eye-tracking analysis and a laboratory experiment

Chen

Huang

et al. 2022

Front. Psychol.

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“…Consumer sentiment directly impacts the real economy, and numerous financial studies have shown that sentiment expressed in investor comments can be directly used to predict stock market trends [21]. Therefore, the influence of sentiment in online word-of-mouth communication on consumer decision-making is essential for improving business strategies and gaining a deeper comprehension of customer feedback on their products [22]. However, the issue has not been clearly demonstrated by empirical literatures.…”

Section: Related Work and Hypothesismentioning

confidence: 99%

Online Evaluation Information Cascade and Its Impact on Consumer Decision Making: Analyzing Movie Reviews Using Sentiment Corpus

Tuo

2024

IEEE Access

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User-generated content on self-media platforms significantly influences the market. In the era of Web 2.0, consumers make purchasing decisions based on electronic word-of-mouth (eWOM) of these platforms. This research illustrates how sentiment value in eWOM content guides consumers' behavior by empirical study based on the causality approach. The research calculates the sentiment value of 160,000 textual film reviews using sentiment analysis program which is based on the sentiment corpus and addressing sarcasm. It also measures the complexity of information by calculating entropy to capture the information cascade process of eWOM into reputation signal. The findings illustrate the causal relationship between positive eWOM content and consumers' decision-making processes, as well as the extent to which consumers rely on eWOM textual information when making consumption decisions. When the eWOM information conveys a clear reputation signal, it will have a lasting impact on future box office performance. This article is the initial empirical literature that quantifies the commercial value of online text sentiment information through a causal and dynamic perspective. It is also the first literature to empirically demonstrate the formation process of sentiment information cascade during the eWOM spreading process among the netizens and capture the required time lag for the formation of online consumer reputation signal.INDEX TERMS Sentiment analysis; information cascade; entropy; user-generated content; Chinese text; movie reviews HONG TUO received the B.S. degree in information management and information system from Beijing University of Chemical and Technology, Beijing, in 2019. She is currently pursuing the Ph.D. degree in economics at

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“…Wang, Liu, and Fang (2015) show that critic review variance positively moderates the effects of user review variance on sales. More recently, some researchers have started to examine the review content, either by manipulating the content abstractness in an experimental setting (Li et al 2013) or by extracting prespecified characteristics related to sentiment and social terms (Deng 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

Kim¹,

Ding²,

Wang³

et al. 2023

Journal of Marketing

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Online review platforms often present reviews from both critics and general users. In this research, the authors propose a measure named “topic consistency” to capture the degree of overlap between critic and user review content. High topic consistency suggests greater information recall due to repeated presentation of the same topics, which may increase the memorability of movie attributes and therefore positively affect movie demand. The authors measure the topic consistency between critic and user reviews using topic models and further study the financial consequences of this measure using data for movies released in the United States. Topic consistency is positively associated with subsequent box office revenue, suggesting a positive relationship between topic consistency and movie demand. Furthermore, the effect of topic consistency on demand is the greatest for movies with mediocre review ratings and when the review ratings from critics are close to those from users. Using lab experiments, the authors provide evidence of the causal link between topic consistency and consumers’ willingness to watch a movie, and support for the potential mediation through the information recall of reviews. Movie producers and advertisers should consider highlighting or inducing a central theme for critics and users to discuss, as the more review content between critics and users overlaps, the higher a movie’s revenue.

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Investigating the effects of textual reviews from consumers and critics on movie sales

Cited by 9 publications

References 69 publications

Image and text presentation forms in destination marketing: An eye-tracking analysis and a laboratory experiment

Image and text presentation forms in destination marketing: An eye-tracking analysis and a laboratory experiment

Online Evaluation Information Cascade and Its Impact on Consumer Decision Making: Analyzing Movie Reviews Using Sentiment Corpus

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

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