Online Evaluation Information Cascade and Its Impact on Consumer Decision Making: Analyzing Movie Reviews Using Sentiment Corpus
Hong Tuo
Abstract:User-generated content on self-media platforms significantly influences the market. In the era of Web 2.0, consumers make purchasing decisions based on electronic word-of-mouth (eWOM) of these platforms. This research illustrates how sentiment value in eWOM content guides consumers' behavior by empirical study based on the causality approach. The research calculates the sentiment value of 160,000 textual film reviews using sentiment analysis program which is based on the sentiment corpus and addressing sarcasm… Show more
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