Investigating the centric profile of international hotel groups: A pilot case study

Roper, Angela; Brookes, Maureen; Hampton, Anne

doi:10.1016/s0969-6989(98)00012-5

Cited by 7 publications

(6 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Section: Literature Reviewmentioning

confidence: 99%

“…Scholars in the service management literature have utilised the centricity concept to investigate the management of international hotel groups, tour operators and retailers (see Go and Pine, 1995;Roper et al, 1999;Alexander, 2000;Roper, 2005). The interdisciplinary research by Roper et al (1999) which investigated the centric profile of a sample of the most international hotel groups, found that every service organization has an approach to international management that influences all business decisions and their implementation. In a similar vein, Alexander (2000) states that there is a strong link between the approach a retailing organization takes towards international management and international expansion and its motives for expansion, choice of markets and entry modes all of these being significantly influenced by its approach to international management.…”

Section: Literature Reviewmentioning

confidence: 99%

“…What was the role of organisational members in overcoming these obstacles? and how do they select the The company views region as a potential market, ignoring national boundaries The organization develops policies and organises activities on a regional or worldwide basis Sources: Adapted from Heenan and Perlmutter (1979); Roper et al (1999) expansion proposals? (Aimed to explore how the organisational members select proposals given the international challenges they face in different country markets.)…”

Section: Vp Human Resourcesmentioning

confidence: 99%

See 2 more Smart Citations

The internationalization of hospitality firms: factors influencing a franchise decision‐making process

Altınay

2007

Journal of Services Marketing

View full text Add to dashboard Cite

Purpose -The paper's purpose is to evaluate the factors which influence a multinational hospitality organization's franchise decision-making process. Design/methodology/approach -A single embedded case study of an international hotel firm was the focus of the enquiry. Interviews and document analysis were used as data collection techniques. Findings -Findings suggest that the two important contextual variables which have a bearing on the franchise decisions are the key stakeholders of the organization and different country markets. Decisions with regard to franchising are driven by capital market systems trying to meet the demands of shareholders and also by a strong desire to protect the core competences to meet the expectations of international customers. The growth through franchising mode however faces strong cultural challenges in different hotel markets in Europe.Research limitations/implications -Conducted on a single case study basis, with the hotel industry chosen as its focus the applicability of the research findings to other industries is therefore debatable. The findings are also limited to franchisors versus firms pursuing other growth strategies. Practical implications -This paper illuminates the socio-cultural challenges international service organizations face, and highlights the types of practices required to enable growth through franchising in different country markets. Originality/value -This paper investigates a franchise decision-making process and examines different factors that interact and exert influence on each other while a service organization decides to choose the most appropriate franchise project. The paper identifies the key stages and the variables to the process that could be verified in the future.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Vp Human Resourcesmentioning

confidence: 99%

See 1 more Smart Citation

The internationalization of hospitality firms: factors influencing a franchise decision‐making process

Altınay

2007

Journal of Services Marketing

View full text Add to dashboard Cite

show abstract

“…Boddewyn and Grosse (1995) considers it appropriate for companies to standardize their branding and warranty policies, but to adapt pricing and physical distribution to local conditions. In a survey of 124 UK multinational companies, reported in Roper et al (1999), Vrontis (2003) finds that the sample firms integrated both adaptation and standardization approaches in their effort to increase organizational profitability and maintain marketing orientation. But adaptation/standardization, although a major factor, has not been focused in the services marketing.…”

Section: Introductionmentioning

confidence: 99%

Services marketing in a cross‐cultural environment: the case of Egypt

Hyder

Fregidou‐Malama

2009

Journal of Services Marketing

View full text Add to dashboard Cite

Purpose -The purpose of this study is to analyze how adaptation/standardization, trust and network development are achieved when marketing services in a culturally distant country through handling the problems of intangibility and heterogeneity. Design/methodology/approach -Qualitative data are collected in the form of unstructured interviews and direct observation to conduct a single case study on Gamma Knife. Findings -Adaptation/standardization plays the central role in internationalization of services marketing. For service development and quality maintenance, values and ideas of the foreign company dominate the adaptation (i.e. standardization), while market-related adaptation is carried out in response to local culture and practices.Research limitations/implications -The research is based on a single case. Future research can involve similar in-depth study examining how internationalization of services works in culturally distant countries, the results of which can be compared with the current study. Practical implications -In international services marketing, in addition to meeting formal and official requirements, managers must concentrate on building trust and informal contacts. Originality/value -The research uses an empirical illustration to provide a model on internationalization of services marketing based on adaptation/ standardization, trust and network, to overcome intangibility-and heterogeneity-related difficulties.

show abstract

“…Communications developed for global use with local variations. Pricing strategy for corporate objectives and adapted to suit local economic conditions Source: Adapted fromRoper et al (1999) other firm in 2000. These three firms formed the multiple case study set.…”

mentioning

confidence: 99%

Marketing standardisation: tour operators in the Nordic region

Roper

2005

European Journal of Marketing

Self Cite

View full text Add to dashboard Cite

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper aims to evaluate the marketing decisions made by European tour operators. It seeks to assess the extent of marketing standardisation/adaptation across and within the Nordic region and to identify the centric profiles of the sample firms in terms of marketing decision-making. Design/methodology/approach -A multiple case study approach was employed and the research design combined a range of empirical data gathered from regional headquarters and one subsidiary.Findings -These indicate that the case study firms manage marketing regionally, at the same time; certain activities are adapted to local market and competitive conditions. It is clear that the "think regional-act local" philosophy or "cooperative centralisation" is a challenge for tour operators to manage and that the level of international marketing standardisation is affected by situation-specific factors such as product and industry characteristics. Research limitations/implications -Any bias in the research as a result of basing findings only on the views of executives interviewed and upon company documentation is tempered with reports from outside sources. Further research needs to be undertaken at the corporate level, in other source markets, and longitudinally. It would also be interesting to carry out a comparative study of other types of firms. Originality/value -This paper contributes to our knowledge of marketing standardisation/adaptation from the perspective of a regional market-place by investigating the strategic approach chosen for the establishment of marketing decisions. In exploiting the concept of centricity, it is more conceptually grounded than some previous studies.

show abstract

Investigating the centric profile of international hotel groups: A pilot case study

Cited by 7 publications

References 0 publications

The internationalization of hospitality firms: factors influencing a franchise decision‐making process

The internationalization of hospitality firms: factors influencing a franchise decision‐making process

Services marketing in a cross‐cultural environment: the case of Egypt

Marketing standardisation: tour operators in the Nordic region

Contact Info

Product

Resources

About