2020
DOI: 10.3390/foods9121730
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Investigating Italian Consumer Preferences for Different Characteristics of Provolone Valpadana Using the Conjoint Analysis Approach

Abstract: The objective of this paper was twofold. First, we estimated consumer preferences for an Italian cheese (Provolone Valpadana) with respect to several attributes and levels, such as price, origin certification, production system, ‘free from’ labelling, and brand. Second, we identified consumer clusters with similar preferences for various cheese characteristics. Preferences were estimated using the conjoint analysis method. Then, a cluster analysis was used to classify consumers into different (three) clusters … Show more

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Cited by 14 publications
(12 citation statements)
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References 30 publications
(49 reference statements)
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“…Then, we obtained typical virtual health management strategies through orthogonal design, and cards containing a description of the strategy were made for each virtual strategy. Finally, a population of older adults with VI was asked to score the virtual health management strategies formed by the level combination of different attributes based on their demand preferences [ 32 ].…”
Section: Methodsmentioning
confidence: 99%
“…Then, we obtained typical virtual health management strategies through orthogonal design, and cards containing a description of the strategy were made for each virtual strategy. Finally, a population of older adults with VI was asked to score the virtual health management strategies formed by the level combination of different attributes based on their demand preferences [ 32 ].…”
Section: Methodsmentioning
confidence: 99%
“…In this method, respondents are presented with various combinations components formed by the attributes and classified levels of a product or service (Pleger et al, 2020). Using this method, entrepreneurs can recognize the impact of each attribute on consumer purchase intentions (Sampalean et al, 2020).…”
Section: Methodsmentioning
confidence: 99%
“…, n), and Xij is a dummy variable that takes the value of 1 (or 0) in the case of presence (or absence) of the jth level of the ith attribute. For the qualitative attributes, the partworth model was used because of its flexibility (Sampalean et al, 2020). The higher the partworth (both positive and negative), the greater the effect on overall utility.…”
Section: Methodsmentioning
confidence: 99%
“…A study conducted by [ 48 ] explores consumer preferences for the Italian cheese Provolone Valpadana, examining attributes like origin, certification, production system, ‘free from’ labeling, price, and brand. The research employs conjoint analysis to estimate preferences and cluster analysis to identify consumer groups.…”
Section: Literature Reviewmentioning
confidence: 99%