“…According to Higher Education Commission of Pakistan (HECP) (2019), 209 recognized HEIs or universities are operating in both public and private sectors and engaged in advancing education in various disciplines such as science, engineering, technology, medicine, agriculture and business. Unfortunately, despite the significant efforts made by HECP in past two decades to promote research-and innovationrelated activities, HEIs of Pakistan are lagging far behind in global and regional rankings (Naoreen and Adeeb, 2014;Yasir et al, 2017). In order to cope with these challenges and achieve sustainable competitive advantage and superior organizational performance through research activities (Yasir et al, 2017) and innovation (Elrehail et al, 2018), it is inevitable for HEIs to ensure effective management of organizational knowledge (Iqbal et al, 2019).…”