“…Finally, in a survey of 32 KM professionals, Singh (2000) indicates that the activities of KM value chain, including five primary knowledge activities (i.e., acquisition, selection, generation, integration, and externalization) and four secondary activities (i.e., leadership, coordination, control, and measurement), were found to have a positive relationship to competitive advantages in terms of perceived productivity, reputation, agility, and innovation. In sum, much evidences have been suggested that develop a KM strategy provides a valuable opportunity to obtain a greater understanding of the way a business operates to foster their KM practices to success (Garavelli et al, 2004;Iqbal et al, 2018;Robertson, 2004). Consequently, the following hypothesis is proposed: H2: KM strategy has a positive direct effect on KM performance.…”