Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce

Liang, Ting‐Peng; Turban, Efraim

doi:10.2753/jec1086-4415160201

Cited by 702 publications

(383 citation statements)

References 10 publications

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“…As a consequence, this phenomenon has suddenly caught the attention of scholars interested in its implication on company marketing and advertising. In this field, researchers" main concern is to investigate how companies interact with virtual communities (Shen et al, 2010;Liang and Turban, 2011;Ang, 2011;Kaplan and Haenlein, 2011;De Vries et al, 2012;Gummerus et al, 2012) and for what purposes (Hensel and Deis, 2010;Trainor, 2012;Naylor et al, 2012;Yadav et al, 2013), in order to gain benefits.…”

Section: Social Media As a Challenge For Managementmentioning

confidence: 99%

Women in business and social media: Implications for female entrepreneurship in emerging countries

Cesaroni¹,

Demartini²,

Paoloni³

2017

Afr. J. Bus. Manage.

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The aim of this study is to carry out a literature review on women in business and social media in order to know the state of the art, and to understand whether and to what extent the studies conducted so far have addressed these issues: how and why are women entrepreneurs and managers using social media? Do they use social media for marketing, networking or personal reasons? The article relies on a literature review about women entrepreneurs/managers and social media. For this purpose, a literature search on Scopus has been carried out, using a set of selected keywords. Selected papers have been analysed and classified in an attempt to identify main topics, and results obtained thanks to research and analysis carried out so far. This study contributes to the expansion of literature on women in business studies, and offers a new perspective applied to a topic of high relevance such as social media. The study literature review puts in evidence that this is a new issue, which gives us the possibility to identify new trends and future directions for research. Surprisingly, none of the extracted papers concerning how and why women in business use social media refer to developed economies. The common feature of these papers is that they concern women entrepreneurs in emerging economies, mainly Kenya, Indonesia, Nigeria, Egypt and South Africa. In these countries, social media can open up new opportunities for female entrepreneurs, and encourage the creation of new businesses run by women, thanks to their flexibility and their attributes. The major implication is to advance knowledge and practice in the area of gender in management and use of social media by focusing on empirical research, theoretical developments, practice and current issues. Benefits are related to a better understanding of the debate on "gender and management" themes by reconsidering networking activities with social media.

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Section: Social Media As a Challenge For Managementmentioning

confidence: 99%

Women in business and social media: Implications for female entrepreneurship in emerging countries

Cesaroni¹,

Demartini²,

Paoloni³

2017

Afr. J. Bus. Manage.

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“…As a subset of e-commerce, social commerce involves commercial activities, such as marketing, selling and buying products and services, using social media technologies to support online interactions and user contributions [18]. The interactions among the social media users may result in discovering products, aggregating and sharing product information, and collaboratively making shopping decisions [19].…”

Section: The Evolution Of Social Commercementioning

confidence: 99%

“…In essence, the two important attributes of social commerce are commercial activities and social networks. The capability of social networks that allows for users' content participation, such as reviews and recommendations, for example, represents the major advantages of social commerce [18]. These social proof techniques increased consumers trust towards the online sellers and their products, and hence, increased online shopping engagement [2,3,4].…”

Section: The Evolution Of Social Commercementioning

confidence: 99%

Social proof in social media shopping: An experimental design research

Talib¹,

Saat²

2017

SHS Web Conf.

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Abstract. The practices of social proof techniques to attract consumers to shop on social media have proliferated over time and been used extensively. The reviewed literature uncovers that social community recommendation, customers' ratings and reviews, celebrity's endorser and numbers of likes, affect consumers' purchasing decisions. However, the effect of different types of social proof techniques on purchasing intention is unknown. This study empirically compares the effect of number of followers, celebrity endorser and social community recommendation on consumers' purchasing intention. An experiment has been conducted and the results reveal that the consumers' purchasing intention differs between groups. Further analysis discovers that the impact on consumers' purchasing intention is different between high number of followers and low number of followers, and between having social community recommendation and not having social community recommendation. Though, the impact of these two techniques is equal wherein no technique is superior to other. In order to gain purchasing engagement and boost online sales, online businesses on social media are encouraged to use the power of social proof technique, either by increasing the number of followers or providing more social community recommendations.

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“…Yet limitations in the size of mobile devices, together with potentially limiting situational factors (e.g., time pressure, lack of concentration), can drive customers back to the online channel (Bang et al 2013). Another new channel for the acquisition of products and services involves Web 2.0 social media technologies (Liang & Turban 2011). Social media applications, such as LinkedIn, Facebook and Twitter, provide features for users to initiate and complete transactions.…”

Section: Australasian Journal Of Information Systems Madlberger and Matmentioning

confidence: 99%

Theorizing E-Commerce Business Models: On the Impact of Partially and Fully Supported Transaction Phases on Customer Satisfaction and Loyalty

Madlberger

Matook

2017

AJIS

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Although considerable research has been conducted on the definition and classification of ecommerce business models, little research has integrated the support and impact of distinct transaction phases within e-commerce business models. Indeed, any channel design decisions depend on the arrangement of the three transaction phases, viz. information phase, agreement phase and fulfilment phase. Whereas in literature, a complete support of transaction phases is implicitly assumed, in practice, e-commerce firms exist that consciously do not support all three transaction phases through the online channel. In cases for which only certain phases are supported in one channel, the customer is required to switch to another channel to complete the transaction. To gain an initial understanding of the relevance of transaction phases, we examine the influence of transaction phase support in one channel on satisfaction and reuse intention of an e-commerce website under consideration of users' prior experiences. We conduct a laboratory experiment involving two e-commerce business models that differ only in the number of supported transaction phases via the online channel. Empirical data was analysed using a Bayesian network approach. Our analysis indicates the types of users who value partial support compared to those users who prefer full support of transaction phases. The results will assist firms in meeting future challenges regarding user engagement and attraction to their online stores.

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Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce

Cited by 702 publications

References 10 publications

Women in business and social media: Implications for female entrepreneurship in emerging countries

Women in business and social media: Implications for female entrepreneurship in emerging countries

Social proof in social media shopping: An experimental design research

Theorizing E-Commerce Business Models: On the Impact of Partially and Fully Supported Transaction Phases on Customer Satisfaction and Loyalty

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