Introduction of Store Brands Considering Product Cost and Shelf Space Opportunity Cost

Duan, Yongrui; Mao, Zhixin; Huo, Jiazhen

doi:10.1155/2018/2324043

Cited by 3 publications

(3 citation statements)

References 33 publications

(51 reference statements)

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“…It has been studied by a number of authors. Some authors have analyzed in-store brands based on product cost and shelf place availability, or private brands in general (Duan et al, 2018;Wu et al, 2021;Qasemzada, 2021;Gil-Cordero et al, 2021). Other authors have analyzed the impact of income and wealth on the demand for private labels (the empirical analysis was based on a household-level transactions database matching with price data from store-level information and wealth data used on local house value indexes) (Dube et al, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Brand Positioning Strategy in the Competitive Aspect

Kraujalienė

Kromalcas

2022

Business: Theory and Practice

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A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research methodology: analysis of scientific literature and statistical data, staff survey, SWOT analysis. Main findings: the flow of visitors of KDPL in the period of 2018–2020 has decreased by a quarter, the user portrait consists of 5 user groups (employed, studying, pre-school children, unemployed persons and others), the number of library users by gender did not change, 70% consists of women, attendance of four user groups decreased or remained virtually unchanged, when the amount of employed users increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the library competitors users’ needs and expectations can be analysed further. The local position of KDPL’s has shown the potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy of public sector organization, while the available research has been carried out on private branding. The current research will be useful for KDPL and other public organisations.

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Section: Literature Reviewmentioning

confidence: 99%

Brand Positioning Strategy in the Competitive Aspect

Kraujalienė

Kromalcas

2022

Business: Theory and Practice

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“…En este sentido, Gigoła (2016), lo consideran como técnica de comunicación del marketing, sirve para apoyar las ventas en sus diferentes puntos, por lo que el objetivo de esta técnica es fundamental, porque en el comercio no solo se trata de comunicar la información del producto (Duan, Mao y Huo, 2018), sino también de cómo atraer la atención del cliente, aplicando la estimulación en sus sentidos y la motivación de compra.…”

Section: Métodounclassified

Estrategias de Merchandising: un análisis de su efectividad para la atracción de nuevos clientes

Tene¹,

Vargas-Merino²

2021

RANAC

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Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandising techniques be? Therefore, the objective of this article will be to discern through the review of different scientific articles if this is true in the different contexts analyzed. 132 articles were consulted using various scientific databases, selecting 56 articles from peer-reviewed journals in Ebsco, Redalyc, Scopus, ProQuest and Google Academic. The visualization, presentation, management, seduction and digital merchandising allows to achieve very favorable results, its effectiveness is therefore demonstrated, and not only applicable to physical stores, but also to digital spaces, guaranteeing attraction of new customers and substantial increases in the sales of any company. Finally, it is important to conclude that the businesses that began to update to the new digital merchandising model have had a strong increase in sales, new customers and expansion to different audiences, perhaps forced by the great disruptive agent of COVID-19, but without certainly here to stay.

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“…Zhou et al calculated the sum of the expected picking distance in the main channel and the expected picking distance of the subchannel, and a mathematical model for return-shape picking paths of the V-type layout was established [16]. Duan et al constructed a Stackelberg model in which one retailer sells a national brand (NB) and its store brands (SB) and maximized the category profit by allocating shelf space and determining the prices for the SB and NB products [17]. Luan et al presented a Location-Routing Problem model to assist decision makers in emergency logistics.…”

Section: Literature Reviewmentioning

confidence: 99%

Optimizing the Cargo Location Assignment of Retail E-Commerce Based on an Artificial Fish Swarm Algorithm

Zhang

Chen

et al. 2020

Mathematical Problems in Engineering

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An efficient storage strategy for retail e-commerce warehousing is important for minimizing the order retrieval time to improve the warehouse-output efficiency. In this paper, we consider a model and algorithm to solve the cargo location problem in a retail e-commerce warehouse. The problem is abstracted into storing cargo on three-dimensional shelves, and the mathematical model is built considering three objectives: efficiency, stability, and classification. An artificial swarm algorithm is designed to solve the proposed models. Computational experiments performed on a warehouse show that the proposed approach is effective at solving the cargo location assignment problem and is significant for the operation and organization of a retail e-commerce warehouse.

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Introduction of Store Brands Considering Product Cost and Shelf Space Opportunity Cost

Cited by 3 publications

References 33 publications

Brand Positioning Strategy in the Competitive Aspect

Brand Positioning Strategy in the Competitive Aspect

Estrategias de Merchandising: un análisis de su efectividad para la atracción de nuevos clientes

Optimizing the Cargo Location Assignment of Retail E-Commerce Based on an Artificial Fish Swarm Algorithm

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