Comprender la innovación social es una tarea compleja, pluriconceptual y dinámica. Se puede evidenciar el interés creciente en diferentes grupos, perspectivas y disciplinas, por desentrañar su distinción teórica y conceptual, puesto que existe una amplia variedad de definiciones que la califican de ambigua por su misma naturaleza multidisciplinar ¿Se está frente a una nueva concepción de la responsabilidad social? Por ello, este artículo busca analizar dilucidar y entender la complejidad de la definición de la innovación social y el rol que esta estaría forjándose desde la Universidad, mediante revisiones exploratorias que permitan sintetizar la evidencia existente y aplicando criterios de evaluación de la calidad de los documentos encontrados. Entre los resultados destaca que la gestión de las empresas no se condice con la misión y visión de las mismas, buscando sólo un incremento de su reputación con acciones paliativas. Se puede concluir, que innovación social es un término difuso, ambiguo y multivariado, sin embargo, existe consenso en cuanto a atención de necesidades sociales y ambientales no cubiertas y su contribución a mejorar la calidad de vida, desde un enfoque técnico así como aplicado, con soluciones proactivas y duraderas, demandando participación de la universidad desde su quehacer medular: La investigación.
Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandising techniques be? Therefore, the objective of this article will be to discern through the review of different scientific articles if this is true in the different contexts analyzed. 132 articles were consulted using various scientific databases, selecting 56 articles from peer-reviewed journals in Ebsco, Redalyc, Scopus, ProQuest and Google Academic. The visualization, presentation, management, seduction and digital merchandising allows to achieve very favorable results, its effectiveness is therefore demonstrated, and not only applicable to physical stores, but also to digital spaces, guaranteeing attraction of new customers and substantial increases in the sales of any company. Finally, it is important to conclude that the businesses that began to update to the new digital merchandising model have had a strong increase in sales, new customers and expansion to different audiences, perhaps forced by the great disruptive agent of COVID-19, but without certainly here to stay.
The circular economy has become a topic of increasing relevance in the scientific field, and the literature on it has developed considerably in recent years. Therefore, a review is needed to contribute to the understanding of this term, which is under constant debate. This article aims to analyze scientific articles from qualitative and quantitative research approaches on the circular economy. The methodology used was a systematic review of scientific literature from Scopus and Web of Science; 67 scientific articles were systematized under inclusion and exclusion criteria related to the specific objectives sought. The results showed that there is still a long way to go in developing a theoretical framework that can be put into practice due to the divergence of existing perspectives or approaches, although its application to different fields of study is being considered. Likewise, its complex character is highlighted, while driving or limiting factors are observed. This research provides a theoretical contribution aimed at elucidating which implications of the circular economy need to be addressed in order to build a universal or flexible theory to understand what it means to plan for the implementation of the circular economy. In this way, it hopes to strengthen its practical application, which implies the need to create an overarching framework that can be adapted to different contexts and provide clear guidance on how to be part of the circular economy.
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