Introduction: Food for Thought

Castricano, Jodey; Simonsen, Rasmus R.

doi:10.1007/978-3-319-33419-6_1

Cited by 2 publications

(3 citation statements)

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“…The scholarly contributions on which this study's theoretical framework was based included food related studies as well as studies concerning lifestyle movements and experiences. In addition, the concept of In summary, the vegan food experience story is far from the ascetic experience sometimes portrayed in the literature [11,12]. The story that emerged from this study was about a search for happiness in a broader context, where the core element of such a choice (animal ethics) is not acknowledged in the mainstream non-vegan context.…”

Section: Reflections On the Multidisciplinary Approach To Veganism Anmentioning

confidence: 80%

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The Vegan Food Experience: Searching for Happiness in the Norwegian Foodscape

Bertella¹

2020

Societies

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The purpose of this study was to go beyond an oversimplified representation of the vegan food experience and approach the investigation of such experience, in particular of happiness deriving from food choices, including factors at the macro and micro level. Broadening the concept of foodscape to emphasize the experiential aspect of food, this study explored how the vegan food experience can be described as a situated story about vegans searching for hedonic and eudaimonic well-being. Veganism in a Norwegian context was investigated through analysis of various secondary and primary data sources, including newspapers, social media, websites, interviews, and observation. The findings suggested that the story framing the vegan food experience is characterized by a fundamental lack of interest and knowledge about plant-based food and veganism at the macro level. At the micro level, the story concerns vegans experiencing sensuous gratification, enjoyment, conviviality, and meaningfulness in limited groups, but also isolation and frustration. This study contributes to an approach to vegan food experiences that takes into consideration contextual factors, as well as relevant well-being related emotions at the individual level. From a practical point of view, this study provides an opportunity, in particular for government bodies, to improve information about the potential benefits and challenges of plant-based diets and confront possible discriminatory attitudes towards vegans.

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Section: Reflections On the Multidisciplinary Approach To Veganism Anmentioning

confidence: 80%

“…The point of departure of this study was to go beyond an oversimplified representation of vegan food experiences as ascetic experiences that leave little or no place for hedonism [11,12]. In line with some previous studies about veganism, this study presented a more nuanced view of vegan food experiences.…”

Section: Introductionmentioning

confidence: 83%

The Vegan Food Experience: Searching for Happiness in the Norwegian Foodscape

Bertella¹

2020

Societies

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“…Indeed, the long-term harm poses an existential risk not only for humans but for biodiversity in general. There are a growing number of studies that identify factory farming as a significant cause of environmental damage [62][63][64], studies that recommend replacement or reduction of animal product consumption as a better choice for both health promotion [65][66][67][68] and environmental damage mitigation [5,57,67,69,70], and studies on the ethical issues of using animals for food [71][72][73][74][75], in addition to documentaries, books, papers, and activist discourses on popular media that have put this subject on the political agenda [76].…”

Section: Cows' Exploitation Issuesmentioning

confidence: 99%

Exploring the Representation of Cows on Dairy Product Packaging in Brazil and the United Kingdom

et al. 2021

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Food packages must communicate mandatory information, but they can also be used for marketing practices such as promotion and are a communication pathway from industry to consumer. Considering that cows are the main beings affected by the dairy industry, it is essential to scrutinise what dairy product packages convey about them. The aims of this study are to analyse the occurrence of reference to cows on the packaging of dairy products in popular supermarket retail stores in Brazil and the United Kingdom and to discuss ethical implications of promotional practices of dairy producers. We found that in both countries most packaging does not refer to cows at all. In the UK, an average of 31% of the packaging used some visual reference to cows, and in Brazil an average of 15% of packaging used some visual reference to cows. We identified four modalities of cow signifiers with a strong common appeal to nature that reflect and reaffirm an idyllic narrative of milk production. Our findings reflect the concept of absent referent, coined by Carol Adams, both on the packages containing some type of cow representation and on the packages not containing any. Considering that it might influence the consumer’s understanding and attitude towards cows, we highlight that the lack of adequate information about cows’ conditions and the obscuring of problematic issues in cows’ exploitation through the globalization of the happy cow narrative are two important issues to be placed on the Marketing Ethics concerns.

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Introduction: Food for Thought

Cited by 2 publications

References 0 publications

The Vegan Food Experience: Searching for Happiness in the Norwegian Foodscape

The Vegan Food Experience: Searching for Happiness in the Norwegian Foodscape

Exploring the Representation of Cows on Dairy Product Packaging in Brazil and the United Kingdom

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