“…Furthermore, scandals with a voyeuristic tendency can also provoke audiences' curiosity (Grabe et al, 2001;Vettehen et al, 2005), which can explain why Deviance and criminal agenda, highlighting violations of social norms and laws among Baomu (Li, 2018), is preferred by social media as well. Furthermore, social media has a certain tendency to cater to the taste of elite groups and support their values (Jakobsson, Lindell & Stiernstedt, 2021), and thus the coverage on social media are more focused on their needs and satisfaction (Chen, Shi, Guo, Wang & Li, 2019). That is why Baomu, a group that serves the middle or elite class, is often portrayed as Threat image, accompanied by a negative tone.…”