“…This approach follows the recent studies on the normative power Europe (Björkdahl et al 2015;Chaban, Masselot, and Vadura 2015;Gordon and Pardo 2015;Nicolaïdis and Whitman 2013), which have reversed the focus of the analysis from the EU to the 'norm-receiver' in order to understand 'when, how and why EU norms are imported' (Björkdahl et al 2015, 1). Discovering this 'terra incognita' responds to the growing need to realise the role of the norm-takers in the process of norm export (Chaban, Masselot, and Vadura 2015), since it is the complex nature of 'the local' and of its political, social, and cultural structures and contradictions, that determines whether the EU norms will be accepted or rejected (Gordon and Pardo 2015;Kinnvall 1995). A closer analysis of the domestic context is thus a sine qua non for understanding a variety of responses to the EU's normative power across countries, time, and issue areas (Delcour and Wolczuk 2015).…”