Introducing chat into business organizations

Abstract

We provide the first study of instant messaging (IM) based on large samples of users' self reports. Previous studies have relied on ethnographic methods or analysis of server logs. Our self-report approach has its own strengths (large-sample; focus on attitudes, beliefs, and value attributions), as well as weaknesses (self-selection by respondents). We describe the introduction of Lotus Sametime™, an IM product, into three business organizations. Across the three organizations, we found substantially similar patterns in savings (reduced use of other communications channels), attitudes, and social networks. In one organization, we made a detailed study of the maturation of IM over a 24-month period, showing early and stable savings accompanied by much more gradual developments in chat behaviors, control of visibility and awareness, social networks, and attitudes. We conclude with a methodological self-critique, and an outline of an Instant Messaging Maturity Model.