Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets

Lavuri, Rambabu

doi:10.1108/ijoem-12-2020-1530

Cited by 49 publications

(104 citation statements)

References 111 publications

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“…The three stages in the SOR framework include stimulus, organism and response. The stimulus refers to the external stimuli that trigger the cognitive and affective mechanisms, which can affect the attitudes and decision-making of individuals ( Lavuri, 2021 ). The organism, which acts as a mediator between stimulus and response, refers to individuals’ internal processes based on cognitive and affective reactions to external stimuli ( Islam et al, 2021 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer acceptance of autonomous delivery robots for last-mile delivery: Technological and health perspectives

et al. 2022

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The unprecedented outbreak of the novel coronavirus has led to a great shift toward online retailing and accelerated the need for contactless delivery. This study investigates how technological and health belief factors influence consumer acceptance of autonomous delivery robots (ADRs). Anchored in four behavioral theories [i.e., technology acceptance model, health belief model, perceived value (VAL) theory and trust theory], a synthesized model is developed. A total of 500 valid responses were collected through an online questionnaire in Singapore, and structural equation modeling was conducted to examine the responses. The results revealed that perceived ease of use (EOU), perceived usefulness (UFN), perceived susceptibility (SUS), perceived severity (SEV), self-efficacy (SEL) and cues to action (CUE) have a positive and significant influence on consumers’ perceptions of the value of ADRs. The total effect analysis also showed that perceived VAL strongly affects consumer acceptance of ADRs. Academically, this study introduces both technological and health belief factors to explain consumer acceptance of ADRs. It also provides recommendations for policymakers and autonomous delivery robot developers on policy formulation, public communication, product design and infrastructure development.

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Section: Literature Reviewmentioning

confidence: 99%

Consumer acceptance of autonomous delivery robots for last-mile delivery: Technological and health perspectives

et al. 2022

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“…Digital and social media marketing strategies, including campaign development, implementation, measurement and results and an immersive in-store experience offered to customers could increase purchases within physical store locations when social distancing directives for COVID-19 are fully lifted and business returns to normal (Smith, 2020). Therefore, retailers should develop new strategies and plans to increase sales volume and create strong relationships with online customers by providing trustworthiness and security in buying practices (Lavuri, 2021).…”

Section: The Impact Of Covid 19 On Retail Marketing Activitymentioning

confidence: 99%

Omnichannelling and the Predominance of Big Retailers in the post-Covid Era

Fortuna¹,

Risso²,

Musso³

2021

Symphonya. Emerging Issues in Management

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The Covid 19 pandemic has profoundly affected the competitive context of retail companies. Multiple changes have occurred both in consumer behaviour, in retail strategy and marketing channels. In particular, the pandemic has accelerated the use of digital technology in the processes of physical purchase and distribution of retail products, favouring new forms of integration between physical and online channels (so-called omnichannelling). Many brick&mortar stores have closed down, others have modified their original logistic functions in favor of the new digital integrated ones, with a smaller number of point of sales assuming the connotation of flagship stores with greater force. Some cases confirm the acceleration that took place towards the integration and redefinition of the roles of physical and online channels. The biggest retailers empower their predominance in the global markets. Smaller operators could renew their role by shaping new forms of collaboration to survive.

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“…This study attempts to find the sectors of retail in which AI has been applied by the marketers to embrace customer's shopping journey. COVID-19 pandemic forced stores to close, necessitating many customers to embrace online channels for the first time (Lavuri, 2021). Hence, marketers can build customer relationships, which AI reinforces to support emerging markets.…”

Section: Introductionmentioning

confidence: 99%

Reinforcing customer journey through artificial intelligence: a review and research agenda

Rana

Gaur

Singh

et al. 2021

IJOEM

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Purpose This study defines a three-angled research plan to intensify the knowledge and development undergoing in the retail sector. It proposes a theoretical framework of the customer journey to explain the customers' intent to adopt artificial intelligence (AI) and machine learning (ML) as a protective measure for interaction between the customer and the brand.Design/methodology/approach This study presents a research agenda from three-dimensional online search, ML and AI algorithms. This paper enhances the readers' understanding by reviewing the literature present in utilizing AI in the customer journey and presenting a theoretical framework.Findings Using AI tools like Chatbots, Recommenders, Virtual Assistance and Interactive Voice Recognition (IVR) helps create improved brand awareness, better customer relationships marketing and personalized product modification.Originality/value This study intends to identify a research plan based on investigating customer journey trends in today's changing times with AI incorporation. The research provides a novel model framework of the customer journey by directing customers into different stages and providing different touchpoints in each stage, all supported with AI and ML.

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Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets

Cited by 49 publications

References 111 publications

Consumer acceptance of autonomous delivery robots for last-mile delivery: Technological and health perspectives

Consumer acceptance of autonomous delivery robots for last-mile delivery: Technological and health perspectives

Omnichannelling and the Predominance of Big Retailers in the post-Covid Era

Reinforcing customer journey through artificial intelligence: a review and research agenda

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