One of the most rigorous methodologies in the corporate governance literature uses firms' reactions to industry shocks to characterize the quality of governance. This methodology can produce the wrong answer unless one considers the ways firms compete. Because macro-level shocks reverberate differently at the firm level depending on whether a firm has a cost structure that requires significant adjustment, the quality of governance can only be elucidated accurately analyzing a firm's business strategy and their corporate governance. These differences can help one determine whether the fruits of a positive macro-level shock have been expropriated by insiders. Using the example of Indian firms, we show that an influential finding is reversed when these differences are considered. We further argue that the conventional wisdom about tunneling and business groups will need to be reformulated in light of the data, methodology, and findings presented here. The corporate governance literature of the past decade has focused on identifying drivers of superior or deficient corporate governance. One of the most rigorous methodologies uses firms' reactions to industry shocks to characterize the quality of governance. We propose that this methodology can produce the wrong answer unless one takes into account the different ways in which firms compete (that is, their business strategy). Because macro-level shocks reverberate differently at the firm level depending on whether a firm has a cost structure that requires significant cost adjustment, the quality of governance can only be elucidated accurately by means of simultaneous analysis of firms' business strategy and their corporate governance. Only by acknowledging these differences in cost structure can one determine whether the fruits of a positive macro-level shock have been expropriated by a firm's insiders. Using the example of Indian firms, we show that an influential finding is reversed when we take these differences into account. We further argue that the conventional wisdom about tunneling and business groups will need to be reformulated in light of the data, methodology, and findings presented here.