“…The latter examines emotions themselves as material, cognitive or social entities and practices transforming in history, shaped by its configurations (Reddy, 2001;Scheer 2012), and more specifically, by the contemporary cultural condition of overwhelming emotionality of contemporary cultural life (McCarthy, 2017). This remarkable debate over the nature and cultural work of emotions in individual and collective life encourages the broad study of feelings beyond the niche of mainstream social and cultural studies, resulting in burgeoning and cutting-edge academic research with increasing venues for intellectual exchange (Holmes et al, 2019;2020). Perhaps the vibrant scholarly preoccupation with emotionality, whether through critical or normative perspectives, could itself be seen as part of the emotionalisation trend (See for ex.…”