Interventions Using Social Media for Cancer Prevention and Management

Han, Claire J.; Lee, Young Ji; Demiris, George

doi:10.1097/ncc.0000000000000534

Cited by 67 publications

(60 citation statements)

References 33 publications

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“…However, these benefits and the diffuse and widely distributed nature of social media means that it is likely that more than the usual research techniques are required to capture its impact for public health good and cancer education at a population level. Further research is required to investigate the use and impact of social media interventions (delivered through Facebook, YouTube and other channels) in terms of delivering effective education and improving cancer awareness [26]. Regarding the helpline, there do not appear to be any studies that report the use of a helpline and its uptake as part of a cancer awareness campaign.…”

Section: Discussionmentioning

confidence: 99%

Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

et al. 2020

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Background: Colorectal cancer (CRC) cases are detected late in Malaysia similar to most Asian countries. The Be Cancer Alert Campaign (BCAC) was a culturally adapted mass media campaign designed to improve CRC awareness and reduce late detection in Malaysia. The evaluation of the BCAC-CRC aimed to assess campaign reach, campaign impact and health service use. Methods: Participants aged ≥40 years (n = 730) from randomly selected households in Selangor State Malaysia, completed interview-based assessments. Campaign reach was assessed in terms of responses to an adapted questionnaire that was used in evaluations in other countries. The impact of the campaign was assessed in terms of awareness, confidence to detect symptoms and self-efficacy to discuss symptoms with a doctor as captured by the Cancer Awareness Measure (CAM). CAM was administered before-and-after campaign implementation and responses by BCAC recognisers (i.e. participants who recognised one or more of the BCAC television, radio or print advertisements when prompted) and non-recognisers (i.e. participants who did not recognise any of the BCAC advertisements) were compared analytically. Logistic regression analysed comparative differences in cancer awareness by socio-demographic characteristics and recognition of the BCAC materials. Results: Over 65% of participants (n = 484) recognised the BCAC-CRC. Campaign-recognisers were significantly more likely to be aware of each CRC symptom at follow-up and were more confident about noticing symptoms (46.9% vs 34.9%, p = 0.018) compared to non-recognisers. There was no difference between groups in terms of selfefficacy to see a doctor about symptoms. Improved symptoms awareness at follow-up was lower for Indians compared to Malays (adjusted odds ratio (OR) 0.53, 95% Confidence Interval (CI): 0.34, 0.83, p = 0.005). Health service use data did not indicate an increase in screening activity during or immediately after the campaign months.

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Section: Discussionmentioning

confidence: 99%

Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

et al. 2020

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“… 21 Similarly, some literature reviews reported the extensive use of Twitter, Facebook, mobile phones, and other social media and mhealth technologies for the education, prevention, treatment, and management of cancer. 22 – 25 Another study investigated the use of mobile phones to increase knowledge about cancer. 26 In addition, a recently published book presents an extensive analysis of the fundamentals and applications of mHealth technologies, including the management of chronic diseases such as cancer, among others.…”

Section: Introductionmentioning

confidence: 99%

Evaluation of the SnapChat mobile social networking application for breast cancer awareness among Saudi students in the Dammam Region of the Kingdom of Saudi Arabia

Alanzi

Alobrah

Alhumaidi

et al. 2018

BCTT

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PurposeThe main aim of this study was to investigate the feasibility and the effectiveness of the SnapChat social networking mobile application in increasing the awareness of breast cancer among the Saudi female students in the Dammam region of Saudi Arabia.Patients and methodsAn intervention study was carried out with 200 participants divided among 2 groups: a control group and an intervention group. The control group did not receive any awareness materials, and the intervention group received awareness about breast cancer through SnapChat using videos, texts, and pictures. A questionnaire-based survey was conducted at the beginning and at the end of the study to assess the change in the awareness among the participants.ResultsA significant improvement in the breast cancer awareness was found in the intervention group with P=0.001. The mean knowledge was found to be increased from 8.7±2.8 to 14.8±3.01 (mean ± SD).ConclusionThe SnapChat mobile social networking application can be effectively used in creating breast cancer awareness among the Saudi population.

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“…An example of this is the NHS “Open for business” campaign run by Public Health England earlier this year. (22) Social media has the potential to be effective in cancer prevention (23) and could be employed for public health messaging, particularly for younger adults. Communication directed at older age groups could comprise more traditional media channels, but given the unique challenges regarding health communication globally in 2020, (24) the optimal mode of campaigning remains to be determined.…”

Section: Discussionmentioning

confidence: 99%

Inequalities in the decline and recovery of pathological cancer diagnoses during the first six months of the COVID-19 pandemic: a population-based study

Hamilton¹,

Donnelly

Loughrey

et al. 2021

Preprint

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Background: The restructuring of healthcare systems to cope with the demands of the COVID-19 pandemic has led to a reduction in clinical services such as cancer screening and diagnostics. Methods: Data from the four Northern Ireland pathology labs was used to assess trends in pathological cancer diagnoses from 1st March to 12th September 2020 overall and by cancer site, gender and age. These trends were compared to the same timeframe from 2017-2019. Results: Between 1st March and 12th September 2020 there was a 23% reduction in cancer diagnoses compared to the same time period in the preceding three years. Although some recovery occurred in August and September 2020, this revealed inequalities across certain patient groups. Pathological diagnoses of lung, prostate and gynaecological malignancies remained well below pre-pandemic levels. Males and younger/middle-aged adults, particularly the 50-59 year old patient group, also lagged behind other population demographic groups in terms of returning to expected numbers of pathological cancer diagnoses. Conclusions: There is a critical need to protect cancer diagnostic services in the ongoing pandemic to facilitate timely investigation of potential cancer cases. Targeted public health campaigns may be needed to reduce emerging inequalities in cancer diagnoses as the COVID-19 pandemic continues.

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Interventions Using Social Media for Cancer Prevention and Management

Abstract: Social media use in cancer care will facilitate improved communication and support among patients, caregivers, and clinicians and, ultimately, improved patient care. Clinicians need to carefully harness social media to enhance patient care and clinical outcomes.

Cited by 67 publications

References 33 publications

Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

Evaluation of the SnapChat mobile social networking application for breast cancer awareness among Saudi students in the Dammam Region of the Kingdom of Saudi Arabia

Inequalities in the decline and recovery of pathological cancer diagnoses during the first six months of the COVID-19 pandemic: a population-based study

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