“…Knowing how they shape consumption -and implicit in this, how well consumers understand the plans -is therefore of key importance. Recent papers have provided evidence that individuals are forward-looking in their responses to the complex, dynamic incentives embodied in non-linear health insurance plans; see Einav, Finkelstein, and Schrimpf (2015), Cabral (2017), and Lin and Sacks (2019). In particular, these papers show that consumers shift the timing of their health care purchases and buy extensively in response to the coverage year reset.…”