Intersemiotic Complementarity in Legal Cartoons: An Ideational Multimodal Analysis

Royce, Terry D.

doi:10.1007/s11196-015-9421-1

Cited by 13 publications

(14 citation statements)

References 10 publications

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“…The aim was to improve students' understanding of how different modes interact to make meaning in ideological and creative ways, in order to critically evaluate the message of the cartoons. In line with Royce (2015), who also analysed legal cartoons following a systemic functional approach and a social-semiotic perspective, Wawra's paper puts this framework into action, taking it to the language classroom and carefully selecting a number of political cartoons that the students can easily relate to. The model developed by Wawra in a learning environment also illustrates the concept of "visually encoded and contextually loaded intersemiotic interaction" identified by Royce (2015, p. 721), and is relevant for independent and proficient users (B1 to C2 in the CEFR).…”

Section: The Contributions To This Special Issuementioning

confidence: 99%

Introduction: The nexus of multimodality, multimodal literacy, and English language teaching in research and practice in higher education settings

Camiciottoli

Cubillo

2018

System

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interacting with multimedia and digital texts " (p. 213). This definition is clearly inspired by the notion of multiliteracies, which was originally formulated by New London Group in 1996. This was a group of scholars (including Norman Fairclough, James Paul Gee, and Gunther Kress) who met to propose ways to change teaching and learning paradigms in response to changing forms of communication. They stressed the need to go beyond the traditional interpretation of literacy in terms of the capacity to read and write (Gee, 1996), and urged educators to utilize new technologies to enhance multimodal literacy (New London Group, 1996). Thus, multiliteracies can be seen as drawing from (1) New Literacies Studies that interpret literacy as a sociocultural (vs. cognitive) phenomenon, driven by changing social practices involving digital communications and new media (Gee, 1996; Street, Pahl, & Rowsell, 2014) and (2) Multimodal Studies that apply new theoretical and methodological frameworks for analysing communication which integrates modes beyond verbal language (Kress & van Leeuwen, 1996;O'Halloran & Smith, 2011). The concept of multiliteracies is now widely applied in general education and the need for educators to develop multiliteracies among learners is beyond dispute (Royce, 2002; Jewitt & Kress, 2003).Multimodal literacy has also become highly relevant for language teaching thanks to an increasing awareness that the multimodal approach can help students learn to exploit semiotic modes beyond verbal language (e.g., visual, gestural, spatial) to both understand and produce texts in the target language more effectively (O'Halloran, Tan, & Smith 2016). It may also heighten their awareness of the target culture, particularly in relation to different styles of non-verbal communication across cultures (Busà 2010(Busà , 2015. Of particular interest in the context of language learning is how non-verbal elements reinforce and/or add meaning to verbal expressions and thus facilitate comprehension, but also how multimodal approaches can serve to motivate learners (Shih, 2014). Over the years, there have been some studies pointing to the advantages of using techniques and resources that highlight non-verbal modes, such as images, gestures, and facial expressions,

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Section: The Contributions To This Special Issuementioning

confidence: 99%

Introduction: The nexus of multimodality, multimodal literacy, and English language teaching in research and practice in higher education settings

Camiciottoli

Cubillo

2018

System

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“…A study by Nichter et al (2008) has proven that creative design of cigarette advertisement can direct viewers' mind to various themes/discourse, such as masculinity, strength, friendship, enjoyment, modernity, and so forth. The effect of semiotically creative design of advertisement on people's willingness to buy advertised products either related to cigarette (Anderson et al, 2006;Ononye, 2014;Triristina, 2012) or non-cigarette (Caple, 2009;Li, 2016;Maier, 2011;Michelson & Valencia, 2016;Royce, 2015) has been empirically found. Moreover, at least one A Mild cigarette billboard found in this study was designed according to an Islamic principle regarding the fasting.…”

Section: Symbolic Processmentioning

confidence: 99%

“…Within the field of language and linguistic, advertisements can be analyzed to examine the communicative function; hence, the meaning can be understood. Ample studies have revealed the persuasive meaning behind various advertisements, such as the one found in Coca Cola advertisement (Li, 2016), Arcadia University Website (Michelson & Valencia, 2016), advertisement through a legal cartoon (Royce, 2015), advertisement through film trailers (Maier, 2011), and advertisement of news drought in China (Caple, 2009). All of these aforementioned advertisements have one thing in common; they directly persuade viewers to choose and buy the products due to their uncontroversial nature.…”

Section: Introductionmentioning

confidence: 99%

Cigarette advertisements: A systemic functional grammar and multimodal analysis

Ananda

Fitriani

Samad

et al. 2019

Indonesian J. Appl. Linguist.

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Drawing on a multimodality theory, this study attempted to investigate the various semiotic resources utilized by a giant Indonesian cigarette company, Sampoerna, and explore how these resources communicate meanings or messages in its billboard advertisements to persuade its potential customers to buy the product. The data were analyzed using Halliday’s systemic functional grammar focusing on ideational meta-function or also known as a representational function in multimodal discourse analysis. The findings revealed that the billboard advertisements were designed to persuade the audience to buy the advertised products implicitly through representational functions attained using narrative and conceptual processes. Whereas the former was realized by employing its typical sub-processes, actional and reactional processes, the latter employed its sub-processes such as classificational, analytical, and symbolic processes. Implicationally, this study has illuminated the possible application of systemic functional grammar within multimodal discourse analysis domain to investigate implicit message(s) conveyed by an advertisement.

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“…SFT was initially applied to language but has since been adapted and extended for application to the study of other semiotic resources and to multimodal texts and artefacts to account for the ways in which linguistic and non-linguistic resources combine and interact in communicating meaning (e.g. Bateman, 2014; Kress and Van Leeuwen, 2006; Martinec and Salway, 2005; O’Halloran, 2008; O’Toole, 2011; Royce, 2007, 2015; Van Leeuwen, 2005).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Image and text relations in ISIS materials and the new relations established through recontextualisation in online media

Wignell

O’Halloran

Tan

et al. 2018

Discourse & Communication

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This study takes a systemic functional multimodal social semiotic approach to the analysis and discussion of image and text relations in two sets of data. First, patterns of contextualisation of images and text in the online magazines Dabiq and Rumiyah produced by the Islamic extremist organisation which refers to itself as Islamic State (referred to here as ISIS) are examined. The second data set consists of a sample of texts from Western online news and blog sites which include recontextualisations of images found in the first data set. A sample of examples of the use and re-use of images is discussed in order to identify patterns of similarity and difference when images and text are recontextualised. It is argued that the ISIS material tends to foreground the interpersonal metafunction in combination with the textual metafunction (i.e. the stance towards the content and the organisation of the message for this purpose), while the other data set tends to foreground the ideational metafunction (the participants, processes and circumstances of what is being reported). These inferences indicate that further exploration of a larger data set is worth pursuing. Such studies would provide deeper insights helping to distinguish between online material which supports terrorism and that which opposes it, as well as facilitating the further development of multimodal social semiotic approaches to image and text relations.

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Intersemiotic Complementarity in Legal Cartoons: An Ideational Multimodal Analysis

Cited by 13 publications

References 10 publications

Introduction: The nexus of multimodality, multimodal literacy, and English language teaching in research and practice in higher education settings

Introduction: The nexus of multimodality, multimodal literacy, and English language teaching in research and practice in higher education settings

Cigarette advertisements: A systemic functional grammar and multimodal analysis

Image and text relations in ISIS materials and the new relations established through recontextualisation in online media

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