Internetbasierte CSR-Kommunikation

Ingenhoff, Diana; Kölling, A. Martina

doi:10.1007/978-3-531-92639-1_26

Cited by 6 publications

(3 citation statements)

References 45 publications

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“…This CSR reality is in contrast to what CSR scholars have argued for in recent years (Bhattacharya et al , 2009; Carroll and Shabana, 2010; Golob et al , 2013; Ihlen, 2011); the results disappoint the high expectations that the research community and practitioners have had for the possibilities of stakeholder dialogues in times of internet and social media (Eisenegger and Schranz, 2011; Reichmann and Goedereis, 2014; Grunig, 2009; Ingenhoff and Kölling, 2011; Isenmann and Kim, 2006; Crane and Glozer, 2016). This leaves us with the question: “Online stakeholder dialogue – quo vadis ?”…”

Section: Discussionmentioning

confidence: 78%

“…Since the 2000s, online communication has thus been seen as an important new medium to address the challenge of moving from information to participation, from informing to co-creating. A growing body of literature has been focussing on online CSR communication, either via the corporate website (Axjonow et al , 2018; Bravo et al , 2012; Wong et al , 2015) or on social media (Capriotti, 2017; Farache et al , 2018; Gomez, 2018; Saxton et al , 2017; Wagner et al , 2014), addressing the potential of online communication channels to offer opportunities for companies to engage in a dialogue with different stakeholders (Ingenhoff and Kölling, 2011; Seele and Lock, 2015). In particular, the huge potential of online communication for building symmetrical communication relations with stakeholders has been highlighted (Kim, 2005); via social media channels stakeholders are no longer only recipients but dialogue partners and co-creators of CSR (Reichmann and Goedereis, 2014).…”

Section: Introductionmentioning

confidence: 99%

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Online stakeholder dialogue:quo vadis? – An empirical analysis in German-speaking countries

Hetze¹,

Bögel²,

Emde³

et al. 2019

CCIJ

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Purpose The purpose of this paper is to present an empirical analysis of CSR communication posted on the websites of 70 companies listed on the main stock markets in German-speaking countries, the so-called DACH region. The results of this analysis offer answers to questions that are currently being discussed in the CSR literature, namely, on the importance attributed to stakeholder information vs stakeholder dialogues in (online) CSR communication. Design/methodology/approach Using a quantitative content analysis, the study examines the extent to which leading German, Austrian and Swiss companies are meeting communication and CSR-related requirements, especially regarding stakeholder dialogue and overall stakeholder involvement. Findings Drawing on Morsing and Schultz’s (2006) theoretical insights concerning stakeholder engagement, this study shows that current CSR communication primarily provides information for stakeholders and contains only a few elements of consultation with stakeholders. In addition, no elements indicating stakeholder involvement in decision processes were found. Data analysed in 2004, 2007, 2012 and 2016 for the German DAX companies allowed for comparisons over time. A closer examination of these data revealed increasing professionalism in CSR communication, especially in the provision and presentation of information. Regarding information clarity and opportunities for dialogue, however, the results show low progress. The criteria set developed for the study provides guidance for how companies can improve their CSR communication, but the findings on the long-term slow progress in stakeholder involvement, in some aspects even a decrease in dialogue, also raise questions about the (perceived) use of online CSR dialogues for companies. Research limitations/implications Communication is viewed from a strategic instrumental perspective. The empirical analysis focusses on the technical possibilities offered by the internet to make CSR communications and reporting available and understandable to stakeholders and to promote dialogue with and among stakeholders. Originality/value By focussing on online CSR communication in the DACH region, this study contributes to the current state of research and offers several recommendations for practitioners; it particularly provides critical reflection on online stakeholder dialogues and related paradigms (constitutive vs functionalistic perspective).

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Section: Discussionmentioning

confidence: 78%

Section: Introductionmentioning

confidence: 99%

Online stakeholder dialogue:quo vadis? – An empirical analysis in German-speaking countries

Hetze¹,

Bögel²,

Emde³

et al. 2019

CCIJ

View full text Add to dashboard Cite

show abstract

“…Hence, they "are perceived as more appropriate when communicating CSR compared to corporate CSR campaigns and other persuasive forms of communication" (Podnar, 2008, p. 77). Being recommended by both practitioners and academics, "research suggests that companies around the world use their websites to demonstrate their CSR behaviors" (Basil and Erlandson, 2008, p. 125;Ingenhoff and Kölling, 2011). Hence, they can satisfy varying needs or interests uttered by diverse stakeholders, while also being quickly and widely accessible (Esrock and Leichty, 1998;Moreno and Capriotti, 2009).…”

Section: Online Csr Communicationmentioning

confidence: 99%

Antagonistic framing of sustainability by energy suppliers

Weder

Koinig

Voci

2019

CCIJ

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Purpose The purpose of this paper is to determine inasmuch energy suppliers dedicate communicative resources toward sustainable development and corporate social responsibility (CSR), also paying attention to how they frame it, and if they manage to achieve consistency in their communication or fall victim to contradictions. Design/methodology/approach By use of a qualitative content analysis, online communication tools (information on corporate websites) as well as content for download were examined in detail. The present study sample comprised of 12 case studies from selected countries (Austria, Russia, Germany, the USA, France and Korea). Findings Overall, findings indicate that CSR has already been implemented in most energy and energy-related industries; however, it is put forward with varying degrees of attention and intensity, depending on which topics energy companies choose to address communicatively (results were classified according to a frame positioning scheme by Weder, 2012, 2018). Results underscore the fact that, at times, companies are struggling to link their CSR projects back to their core businesses. Yet, a clear trend to politicization can be described as a strong correlation of communication strategies of energy suppliers and political programs of the respective country becomes obvious. Research limitations/implications Limited research as to how CSR topics are framed in different branches has been conducted to date; likewise, the energy sector, whose motives has been often subject to public questioning, has received little attention in CSR communication research to date. Hence, ambiguities were presumed to exist. Originality/value The present study examines the relevance and framing of CSR in a highly competitive, centralized industry that is challenged by a global process of transition to renewable energy. The results show that the analyzed energy suppliers offer only a limited variety of issue-specific frames; instead CSR as well as sustainability are (ab)used as master frames or “buzz words” in a fairly shallow economic or socio-political argumentation.

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Unternehmen und Grassroots-Lobbying

Althaus

2012

Grassroots-Campaigning

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Internetbasierte CSR-Kommunikation

Cited by 6 publications

References 45 publications

Online stakeholder dialogue:quo vadis? – An empirical analysis in German-speaking countries

Online stakeholder dialogue:quo vadis? – An empirical analysis in German-speaking countries

Antagonistic framing of sustainability by energy suppliers

Unternehmen und Grassroots-Lobbying

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