Internet Celebrity: Understanding Fame Online

Abidin, Crystal

doi:10.1108/9781787560765

Cited by 280 publications

(272 citation statements)

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“…The ascent of social media has resulted in marketers not only attempting to control consumer meaning-making, but also trying to incorporate usergenerated content into their own advertising. While this can involve influential social media users and micro-celebrities (Abidin 2018;Cocker and Cronin 2017) participating in business partnerships and receiving payment for their prosumer posts, brands' use of the content of online users does not always involve them securing the consent of the original creator or crediting them. The digital content creation, and arguably, the digital labour, of Black women, is therefore consistently at risk of simultaneously being erased and (mis)used (Bailey and Trudy 2018).…”

Section: Resisting Marginalisation: Re-embodied Collectiveness and Comentioning

confidence: 99%

“…The twenty-first century marketplace is one where distinctions between consumers and producers are often unclear (Ritzer and Jurgenson 2010), resulting in the terms 'prosumption' and 'prosumers'. Such concepts are exemplified by the rise of online micro-celebrities and influencers (Abidin 2018;Cocker and Cronin 2017), including those who produce popular and profitable digital content related to their consumption habits. In recent years there has been acknowledgment of growing brand interest in the digital output of Black online users, whose work sits at the overlap between production and consumption.…”

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confidence: 99%

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Resisting media marginalisation: Black women’s digital content and collectivity

Sobande

Fearfull

Brownlie

2019

Consumption Markets & Culture

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IntroductionCalls for continued research regarding the racial dynamics of consumption and market processes highlight gaps in our understanding of how racial subjectivities are experienced in virtual spaces (Grier, Thomas and Johnson 2019;Lindridge, Henderson and Ekpo 2015). Our work examines nuances of the online experiences of Black women in Britain, who are structurally marginalised amidst British mass-media and society. This paper builds upon work which elucidates the role of digital technology and online consumption communities in navigating marketplace discrimination (Ekpo, DeBerry-Spence, Henderson and Cherian 2018; Scaraboto and Fischer 2013). It unpacks internet activity concerning under-researched and transnational elements of online Black public spheres. In doing so, this work engages with tensions between the resistant and commercial potential of online content created by Black women, who marketers increasingly identify as digital trendsetters (Nielsen 2017a). Prior research illuminates the existence of a vibrant Black online presence. Related work outlines digital discourse which is distinctly shaped by Black women (Bailey and Trudy 2018; Cottom 2016; Gray 2016; Jackson 2016), who experience intersectional forms of structural oppression such as the overlapping effects of both sexism and racism (Brock, Kvasny and Hales 2010; Crenshaw 2017). In particular, research about the experiences of Black people in the US is testament to the socio-Sobande, F., Fearfull, A., and Brownlie, D. (Forthcoming, 2019) "Resisting media marginalisation: Black women's digital content and collectivity"to be published in Consumption Markets & Culture. cultural significance of their digital encounters and online dialogue to do with Black lives. Although such work is occurring (Gabriel 2016; Sobande 2017), there has been comparatively scarce scholarly attention paid to the online experiences of Black people in Britain, let alone Black women specifically. Following robust research on Black online content and community (Brock ), this paper positions Black women in Britain as being part of a global and digitally-connected Black experience, albeit one that is not monolithic or accessible to all Black people. Through analysis of aspects of 23 interviews, this paper examines meaning-making in online settings that can be a source of Black women's resistance, as well as leaving their digital commentary exposed to corporate co-optation. Such discussion is framed in relation to transnational Black digital dynamics (Everett 2009), through which Black women in Britain engage with conversations and cultural references stemming from the US. This work is steered by the overarching question: how are issues regarding race, Black community and digital content implicated in experiences of media and marketplace marginalisation and resistance? Our paper procedes with writing about racial identities and inequalities in the marketplace, as well as the concept of the oppositional gaze (hooks 1992) and discussion of Black digital contexts (Brock

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Section: Resisting Marginalisation: Re-embodied Collectiveness and Comentioning

confidence: 99%

mentioning

confidence: 99%

Resisting media marginalisation: Black women’s digital content and collectivity

Sobande

Fearfull

Brownlie

2019

Consumption Markets & Culture

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“…Sociological and cultural studies concerns often centre around people's digital media participation practices, habits, and identities; while critical media studies of digital cultures often centre the political economy of data and social media platforms. For scholars concerned primarily with the dynamics and nuances of people's social media participation and content production, digital intimacies can be understood as constitutive of a kind of social capital that structures experiences and mobilisations of intimacy, identity, and belonging, and that can be mobilised potentially into other kinds of capital (Hopkins and Ryan, 2014;Harvey and Ringrose, 2015;Lambert, 2016;Abidin, 2018;Raun, 2018;Berryman and Kavka, 2018;Dobson, this volume). When people's sharing practices are viewed primarily in relation to the commercial business models of social media, intimate communication can be seen as a kind of free labour (Terranova, 2000;Andrejevic, 2009;Jarrett, 2016;Attique, 2017).…”

Section: Excessive Unambivalent Privatisationmentioning

confidence: 99%

“…The conversion of a 'transparent' emotional style, and intimate revelations and performances on social media into social capital is perhaps most obviously notable in relation to micro-celebrities and influencers (Marwick, 2015;Abidin, 2018). Recent research in this area makes clear, however, that intimate public revelations and performances need to be understood beyond simple dichotomies of 'strategic' or 'instrumental' versus 'authentic', 'affective' intimacy.…”

Section: Digital Intimacy As Social Capitalmentioning

confidence: 99%

Digital Intimate Publics and Social Media: Towards Theorising Public Lives on Private Platforms

Dobson

Carah

Robards

2018

Palgrave Studies in Communication for Social Change

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We usually think about intimacy as to do with our private, personal lives, as describing feelings and relationships that are most inner, most 'inward to one's personhood' (McGlotten, 2013, p. 1), and concerned with relationships that are most important to us. Sociologists have theorised intimacy as centrally involving mutual self-disclosure (Giddens, 1992), time spent in co-presence, physical affection, and acts of practical care (Jameison, 2011). But, as queer theory and sexuality studies tell us, intimacy is very much socially sanctioned, defined by institutions, laws, and normative social pressures (Berlant, 1998; Plummer, 2003). The sociology of intimacy helps illuminate what, specifically and empirically, is involved in the doing of intimacy in different places and cultures, and for different genders, classes, and social groups. Queer and feminist critical cultural theorists like Berlant have explained how, in late-modern cultures, having a 'life' has become equated with having an intimate life (Berlant, 1998, p. 282). Further, as Cefai and Couldry note, 'What queer theory has taught us is that heteronormativity shapes what can appear to us as "intimate" even in settings where questions of sexual identity are typically not articulated as such' (2017, p. 2). Understandings of intimacy are culturally and socially specific, rather than 'global' or 'universal' (Jameison, 2011). However, in many places right now intimacy names 'the affective encounters with others that often matter most' (McGlotten, 2013, p. 1). From the perspective of poststructuralist queer and feminist theory, producing intimacy can be understood as part of subjectification processes that centrally involve the hierarchical ordering of relationships and psychic concerns, in socially legible ways, in order to make sense of ourselves and those around us. How social media figures in such processes of psychically and materially ordering relationships and shaping what appears as intimate is part of what we consider in this collection. In this chapter, and this collection more broadly, we are interested in how social media practices challenge and disrupt, as well as how they reinforce and concretise (hetero)normative notions of intimacy as a concept that creates boundaries around certain relationships and ethics of care. Social media are now centrally involved in processes whereby pedagogies of intimate life as life itself are learnt, reproduced, given value, contested, and exploited.

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“…The increasing role of social media and celebrities in shaping lifestyles has gained much interest in the current literature [1,2,3,4,5,6,7,8]. Evidence suggests that celebrity self-disclosure and lifestyles have major influences on the audiences (fans) who emulate them [9]. Social media has gradually become a sine qua non to political socialization-shaping the beliefs, actions, and values of citizens in any society.…”

Section: Introductionmentioning

confidence: 99%

Celebrity Self-disclosure and Social Cohesion: Perspectives from Ghanaian Instagram Users

Basilisco

Amenuvor

Owusu-Antwi

et al. 2019

CJAST

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The phenomenon of social cohesion has gained much traction in the extant literature. However, research that assesses how celebrity self-disclosure can be leveraged to engender social cohesion remains very scanty in the existing literature. The current study aims at empirically testing the effect of celebrity self-disclosure on social cohesion while accounting for the roles of fans’ behavior, social presence and attachment to celebrities. To realize this aim, data is collected from 306 Instagram users who follow at least one celebrity. The hypothesis intended to realize these aims are tested by adopting structural equation modeling technique. The results show that celebrities’ descriptive self-disclosure (but not emotional self-disclosure) influences fans’ archiving and commenting behavior. Additionally, celebrities’ emotional self-disclosure (but not descriptive self-disclosure) as well as fans’ commenting, and archiving behaviors are instrumental in predicting fans’ social presence. The study further finds that fans’ social presence is essential in predicting their attachment to celebrities, while their (fans’) attachment to celebrities and social presence are significant antecedents of social cohesion. Furthermore, attachment to celebrities is found to significantly mediate the relationship between social presence and social cohesion. The study provides practical and theoretical insights into understanding social cohesion, celebrity self-disclosure, fans’ behavior, social presence and attachment to celebrities.

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Internet Celebrity: Understanding Fame Online

Cited by 280 publications

References 0 publications

Resisting media marginalisation: Black women’s digital content and collectivity

Resisting media marginalisation: Black women’s digital content and collectivity

Digital Intimate Publics and Social Media: Towards Theorising Public Lives on Private Platforms

Celebrity Self-disclosure and Social Cohesion: Perspectives from Ghanaian Instagram Users

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