Internet based health promotion campaign against skin cancer – Results of www.skincheck.ch in Switzerland

Abstract

Conventional skin cancer prevention programs appeal to limited populations, and the middle aged male population responds less frequently. Our objective

The Italian Euromelanoma Day: evaluation of results and implications for future prevention campaigns

“…This could be attained by modifying the recruitment strategy. For example, an internet‐based, interactive prevention campaign for skin cancer was recently conducted in Switzerland and was shown to be effective in targeting the middle‐aged male population . Similarly, in 2007 the Belgian Euromelanoma task force successfully managed to focus on the theme “Men over age 50”, making use of a former Belgian Prime Minister's torso picture to attract this specific demographic group …”

An Internet‐based programme to promote adequate UV exposure behaviour in adolescents in Spain

“…Internet-based programmes have been conducted in other health education fields, 48 and a previous study found that new technologies were useful to determine sun exposure and prevention behaviours in British adults. 49 The Internet was recently used to promote skin cancer screening in adults, 50 and Hay et al reported improved sun protection behaviour among patients seeking information on health or sun protection via the Internet. 51 Another international online study was designed to examine the prevalence of self-reported sun protection behaviours and sunburn in users of the Internet.…”

The Effects of Priming on a Public Health Campaign Targeting Cardiovascular Risks

“…Public health campaigns aimed at achieving knowledge and behavioral change have utilized a variety of modalities including television, newspaper, magazine, billboards, posters, leaflets, and the internet (Barysch et al 2010;Hutchinson and Wheeler 2006). Although direct comparison of campaign techniques can be challenging due to the heterogeneity in methods, outcomes, and cost determination, empirical evidence suggests public health communication is cost-effective in enhancing knowledge and promoting change (Dalziel and Segal 2007;Kotz et al 2010;Sun et al 2000).…”