Internet banking acceptance in the United States and Malaysia: a cross-cultural examination

Abstract

Purpose -The purpose of this paper is to investigate the cultural differences in internet banking adoption between the USA and Malaysia. It aims to provide marketing recommendations based on specific cultural dimensions to promote internet banking. Design/methodology/approach -With four added variables (attitude towards use, perceived credibility, self-efficacy, and anxiety), the Unified Theory of Acceptance and Use of Technology model was used. A questionnaire was developed based on the research model and distributed to 1,050 internet banking users from two countries. Structural equation modelling (SEM) was applied to 666 valid questionnaires to test the research hypotheses. Findings -Results show that due to cultural differences, global consumers have different internet banking adoption patterns. Consumers in the USA have a more positive attitude towards use. Moreover, perceived credibility plays an important role in influencing internet banking in the USA. On the other hand, performance expectancy has a direct influence on internet banking adoption in Malaysia. Cultural dimensions such as individualism/collectivism, power distance, uncertainty avoidance, monochronic/polychromic, and high context/low context were used to explain these findings. Based on the findings, marketing recommendations that help promote internet banking in both countries were provided. Originality/value -This is the one of the pioneer studies that highlights the importance of cultural differences in promoting internet banking services. It contributes to the literature by developing and testing a comprehensive research model using SEM.

Factors Influencing Consumer Intentions to Adopt Online Banking in Malaysia

“…Therefore, the hypothesis H 2 is also accepted. The findings on trust is this context is consistent with the work of other researchers (Wang & Barnes, 2007;Wei et al, 2009;Yuen et al, 2014;Lee, 2009;Subsorn & Limwiriyakul, 2012) who also sought to understand its impact on consumer intentions to adopt online banking.…”

“…In fact, there were instances where a sample produced results with higher precision compared to the total population as highlighted by Henry (1990) in his stud. Referring to past studies in online banking (Yuen et al, 2014;Ndubisi & Sinti, 2006;Poon, 2007;Chong et al, 2010), the number of responses gathered were usually between the range of 100 to 300 responses. Hence, the current study aims to take a middle point between these 2 figures, with the sample size set at 200 responses.…”

Sustainable, Smart and Muslim-Friendly Tourist Destinations

“…The use of IT applications is affected by the users' culture [84], and in tourism, that variable also affects users' confidence in websites [85,86]. In the case of Muslims, they usually consult religious apps as part of everyday life, to learn or practice their religion, or to read verses of the Quran [87,88].…”

Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values

“…A sharp increase in empirical research was observed for mobile technology adoption, but very small cultural effect was observed on its adoption process (Okazaki, ). Many other researcher have conducted cross‐country studies in various contexts such as mobile TV (Choi & Totten, ), mobile commerce (Dai & Palvi, ), smart phones (Jung, Hur, & Kim, ; Sanakulov & Karjaluoto, ), marketing (Ndubisi, Malhotra, Ulas, & Ndubisi, ), web egagment (Shiu, Walsh, Hassan, & Parry, ), and Internet banking (Im et al, ; Khalil, Nor, Sutanonpaiboon, & Hamimah Mastor, ; Yuen, Yeow, & Lim, ). The consequences of those studies identified that culture affects the technology acceptance process.…”