Internationalization and Performance in European Market: An Asian Perspective

Abstract

The purpose of this study is to identify various challenges influencing internationalization and performance of Asian companies in Europe. Initially, ten interviews were conducted for the purpose of an initial exploration of the study's context and the identification of challenges influencing market entry in Europe. These challenges were found under three categories; Top management support, strategic and operational consideration. These challenges were then converted into a survey, tested in a sample of 40 managers from 8 different Asian countries and analyzed using the Grounded Theory technique. The study suggests that the most important challenges identified for eventual internationalization performance were: Expectation Setting, Market Entry Strategy, Human Resources, Cost Factors, Marketing Strategy and Local Management. Furthermore, it appeared that these variables are all directly influencable by managers. Overall, the identified challenges proved critical to be taken into account when internationalizing to Europe, since failing to do so might result in deteriorating performance.

Uma Análise Bibliométrica Dos Determinantes Do Efeito Do Cluster Sobre O Desempenho Exportador

“…No entanto, apesar de considerável pesquisa, as evidências sobre os fatores que afetam o desempenho das exportações são fragmentadas e muitas vezes contraditórias (CAVUSGIL; NEVIN, 1981;AABY;SLATER, 1989;ZOU, 1994;STAN, 1998;LEONIDOU;MORGAN, 2000;LEONIDOU;SAMIEE, 2002;SOUSA;MARTÍNEZ-LÓPEZ;COELHO, 2008;KIRCA, 2012;SCHLAEGEL, 2013), e também assinalam que não existe evidência conclusiva sobre os efeitos do cluster no desempenho das vendas internacionais (CIEŚLIK; KACIAK; WELSH, 2012;SRIVASTAVA;MOSER;DE MEIJER, 2015;PRIM;AMAL;CARVALHO, 2016). Sendo assim, há uma falta de clareza nos apuros sobre os determinantes mais impactantes no desempenho das exportações (SCHLAEGEL, 2013).Não obstante tais limitações, para compreender melhor, sustentar e avançar na literatura de NI, uma avaliação abrangente de sua estrutura subjacente é necessária.…”

Regional Cluster, Innovation and Export Performance: An Empirical Study

“…However, the literature of International Business still shows heterogeneous and controversial results (Chugan & Singh, 2014;Moghaddam, Hamid, & Aliakbar, 2012;Nazar & Saleem, 2009;Srivastava, Moser, & Meijer, 2015).…”