“…Studies in tourism indicate that an individual's perception of risk is influenced by a number of behavioral characteristics including: age (Floyd & Pennington-Gray, 2004;George, 2010), gender (Gibson & Zhang, 2008;Lepp & Gibson, 2003;Qi et al, 2009), purpose of visit (George, 2010;Rittichainuwat, Qu, & Mongknonvanit, 2002), personality type (Lepp & Gibson, 2008;Reisinger & Mavondo, 2005), nationality (Fuchs & Reichel, 2004;George, 2010;George & Swart, 2012;Kozak et al, 2007), travel information search (Boo & Gu, 2010;Kozak et al, 2007), tourist role or type (Lepp & Gibson, 2003;Roehl & Fesenmaier, 1992), length of stay (Barker et al, 2003;George, 2003), and past travel experience (Boo & Gu, 2010;Kozak et al, 2007).…”