International Public Relations: A Focus on
                    Pedagogy

Newsom, Doug; Turk, Judy VanSlyke; Kruckeberg, Dean

doi:10.4135/9781452220727.n58

Cited by 15 publications

(17 citation statements)

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“…Internet, especially e-communication, provides the opportunity to exchange ideas and information at the global level [24] (p 43). The Internet will become the most convenient tool of global communication worldwide [25] (p 10), enabling even small businesses cross many internal barriers [26] (p 20) and enter to the global market. Due to exceptional online experience [27] (p.2), from 2002, Internet traffic has increased by 86 percent a year, and from 1995, websites have increased from 20,000 sites to over 36 million by 2002 [14] (p 68), and by 2020, to 1.7 billion websites [18].…”

Section: Introductionmentioning

confidence: 99%

The Role of E-Skills in Developing Sustainable Organizations and E-Activities in the New Digitized Business World

et al. 2020

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Today’s business environment is governed by changes and challenges, such as the Internet which is also changing our personal and professional lives, our way of thinking, of acting, as well as our daily activities. By using new technologies and the Internet, any company can do business in any corner of the world, and with the help of e-skills any person can relate with anyone, anywhere, and anytime. Moreover, the world is at our fingertips, opening new opportunities and visions. The purpose of this paper is to analyze the relationship between the e-skills and e-activities. Furthermore, the differences between e-skill and e-activity values recorded for Romania, at the EU28 level, and the values for the best-in-class group are analyzed. Through the use of benchmarking, we show that this gap exists, and thus some improvement measures are proposed. Thus, the correlation among three proposed zones (Romania, the average for EU28, and the best-in-class group) is analyzed with the help of simulation and mathematical modeling. The Excel data analysis shows that the correlation and future trends that could take place at the European level, helps the specialists improve skills, overcome risks, make better decisions, reduce costs, and increase performance.

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Section: Introductionmentioning

confidence: 99%

The Role of E-Skills in Developing Sustainable Organizations and E-Activities in the New Digitized Business World

et al. 2020

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“…Wakefield (2001) and Botan (1992), on the other hand, declared that "successful public relations in the multinational is not 'top-down"' (p. 644), but that has to be empirically investigated. So, it is important to question how practitioners are prepared for work on the global scene (Freitag, 2002;Newsom, VanSlyke Turk, & Kruckeberg, 2001), including cultural "in-awareness" (Zaharna, 2001) and considerations of indigenous local cultural practices around the world (Choi & Cameron, 2009). Multinational corporations nowadays operate predominantly in English as the joint language with new challenges for both native and non-native language users (Vesala-Varttala & Varttala, 2010).…”

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confidence: 99%

Global public relations and communication management: A European perspective

Verčič

Zerfaß

Wiesenberg

2015

Public Relations Review

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“…However, there has existed a parallel universe (only touched on in US and Australian textbooks and skimmed over in university degrees) where payment for editorial, advertorial and ‘junkets’ (free travel and gifts) has increased the likelihood of media coverage for a client. For example, in the undergraduate text, This Is PR (Newsom et al, 2004), under the title ‘Money Matters’, it is acknowledged that free accommodation and other benefits are often expected by journalists. The changed media landscape has put the spotlight on and increased the visibility of covertly placed ‘advertorials’ as they have migrated from print, radio and television to social media.…”

Section: Discussionmentioning

confidence: 99%

Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations

Archer

Harrigan

2016

Media International Australia

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Conventional 'normative' theories of public relations have often centred on relationship building, dialogic theory and two-way communication. Despite these theories dominating much of the academic literature, practitioners continue to seek control in relationships to produce 'value outcomes' and meet measurable objectives for the organisations they work for. Public relations workers' ability to influence the influencers has been framed as relationship development, and payment for editorial content or other influence has been seen as unethical. With the rise of social media, the so-called 'new' influencers are now bloggers and Instagrammers. Given that most social media influencers now wish to be compensated with payment or in-kind for any work related to brands, this article discusses the implications for ethical practice and public relations theory. The mask of relationship building in the social media age needs to be removed and the importance of payment to bloggers needs to be acknowledged for the theories of public relations to develop.

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International Public Relations: A Focus on Pedagogy

Cited by 15 publications

References 0 publications

The Role of E-Skills in Developing Sustainable Organizations and E-Activities in the New Digitized Business World

The Role of E-Skills in Developing Sustainable Organizations and E-Activities in the New Digitized Business World

Global public relations and communication management: A European perspective

Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations

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