International licensing of branded food products

Henderson, Dennis R.; Sheldon, Ian M.

doi:10.1002/1520-6297(199209)8:5<399::aid-agr2720080502>3.0.co;2-w

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…American Express/Delta Airlines Skymiles Card). Additionally, firms license their brands for use by other companies, collecting royalties on the arrangement (Bass, 2004; Henderson and Sheldon, 1992; Quelch, 1985). This practice is commonplace in the entertainment industry (Bass, 2004).…”

Section: Introductionmentioning

confidence: 99%

Call center satisfaction and customer retention in a co‐branded service context

Keiningham¹,

Aksoy

Andreassen

et al. 2006

Managing Service Quality: An International Journal

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Purpose-This paper aims to examine call center satisfaction in an escalated call center context where callers are organization members of the primary/leveraged brand and have purchased additional co-branded services as part of their membership. It also aims to examine the relationship between call center satisfaction and actual retention of both the co-branded service offered and the primary brand (call center operated by the membership organization). Design/methodology/approach-The survey data used in the analyses involve a sample size of 88 respondents, all members of a large, national nonprofit organization in the USA. Factor analysis and logistic regression were used to test the propositions. Findings-The results indicate that caller satisfaction has four dimensions similar to those found in SERVQUAL. Although call center satisfaction dimensions are not significant for co-branded service retention, the empathy dimension is most important to primary/leveraged brand retention. Research limitations/implications-One of the limitations of this research is that it tests the propositions within a single firm regarding calls concerning a single category (insurance). Future research should attempt to replicate these findings in other call center contexts. Practical implications-Caller perceptions of service quality (specifically empathy) in the wake of a perceived service failure, while not very helpful to co-branded service retention, actually mitigate primary/leveraged brand membership loss. Originality/value-This study addresses the lack of research tying escalated call center satisfaction and both retention of the co-branded service in addition to retention of the primary leveraged brand using actual retention data.

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Section: Introductionmentioning

confidence: 99%

Call center satisfaction and customer retention in a co‐branded service context

Keiningham¹,

Aksoy

Andreassen

et al. 2006

Managing Service Quality: An International Journal

View full text Add to dashboard Cite

show abstract

“…Licensing, the option currently being pursued by GM, has been used in food distribution for decades (Henderson and Sheldon, 1992). Outbound licensing may be particularly attractive to companies with well-established, unique product images but with limited financial resources to underwrite the costs of entering a new market.…”

Section: Strategies To Expandmentioning

confidence: 99%

Can Greenbelt Microgreens Expand its Model? A Discussion on the Future of Microgreens

Charlebois¹

2018

JAS

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Microgreens are considered as an emerging superfood, which are young seedlings of vegetables and herbs, produced in seven to fourteen days. Known as “vegetable confetti”, they gained popularity in upscale restaurants. But microgreens’ nutritional value is only starting to be identified through scientific research. Microgreens are nutrient-dense and make a healthy addition to salads, sandwiches, dishes, and other portable food solutions. According to some recent studies, vitamin and mineral levels can exceed full grown vegetables by more than forty times, requiring less water and energy throughout the process. This case study is about a company called Greenbelt Microgreens, based in Hamilton, Canada. Greenbelt Microgreens grows, harvests and distributes certified organic microgreens. The aim of the case study is to better understand the model and how it could be expanded beyond the region by capitalizing on a growing trend of local, organically grown food products. The case presents how microgreens are positioned in the marketplace. It also describes the company itself, its challenges and a discussion on specific, strategic elements to consider.

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International licensing of branded food products

Cited by 2 publications

References 2 publications

Call center satisfaction and customer retention in a co‐branded service context

Call center satisfaction and customer retention in a co‐branded service context

Can Greenbelt Microgreens Expand its Model? A Discussion on the Future of Microgreens

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