International Business 2017
DOI: 10.4324/9781315199689-6
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International Investment and International Trade in the Product Cycle*

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Cited by 668 publications
(966 citation statements)
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“…Second, ODI may substitute the home country 's exports by moving domestic factories and their sales overseas. Vernon (1966) proposes the application of the product life cycle theory for the study of ODI. This theory suggests that when production technology matures and products become standardized, companies who first invent and produce new products in the developed countries will experience four stages of investment: invest domestically, export to other countries, invest in more developed countries, and gradually move to developing countries to take advantage of their low-cost factors.…”
Section: Substitution Effect From Outward Direct Investment To Exportsmentioning
confidence: 99%
“…Second, ODI may substitute the home country 's exports by moving domestic factories and their sales overseas. Vernon (1966) proposes the application of the product life cycle theory for the study of ODI. This theory suggests that when production technology matures and products become standardized, companies who first invent and produce new products in the developed countries will experience four stages of investment: invest domestically, export to other countries, invest in more developed countries, and gradually move to developing countries to take advantage of their low-cost factors.…”
Section: Substitution Effect From Outward Direct Investment To Exportsmentioning
confidence: 99%
“…The quest for an ideal foreign market is at the heart of the strategic management process of any firm venturing globally. If earlier literature saw the internationalization of the modern corporation as a function of its product life cycle (e.g., Vernon, 1966), and the path dependent progression of its foreign expansion experiences and skills (e.g., Johanson and Vahlne, 1977), or as a vehicle for foreign domestic investment (e.g., Buckley and Casson, 1976;Dunning, 1992), scholars and practitioners increasingly have come to acknowledge that locating in a foreign land is a decision that also involves the firm's transnational searches for more assorted assets and other types of know-how (Cantwell, 2009;Alcacer and Chung, 2007;Porter, 2000;Aharonson, Baum, and Feldman, 2007;Doner, McKendrick, and Haggard, 2000;Henisz and Delios, 2001;Pe'er, Vertinsky, and King, 2008;Bartlett and Ghoshal, 1992).…”
Section: Introductionmentioning
confidence: 99%
“…Our understanding of the internationalization of the modern corporation draws from well-known theoretical underpinnings, one of which sees the foreign expansion process as a function of the firm's product life cycle. For instance,Vernon (1966) argued that international trade patterns emerged from the evolution in a product's lifetime, in that parts and labor…”
mentioning
confidence: 99%
“…Today's international arena truly offers a plethora of opportunities for NPD endeavors. Gone are the times when domestic markets were the only likely source of highly innovative ideas and concepts (Cantwell, 1989;Vernon, 1966). Valuable knowledge sources have started to mushroom in far-flung geographic locations and in unlikely lead markets (Immelt, Govindarajan, and Trimble, 2009;Tiwari and Herstatt, 2012).…”
Section: Global Footprint and Npd Program Successmentioning
confidence: 99%