“…The quest for an ideal foreign market is at the heart of the strategic management process of any firm venturing globally. If earlier literature saw the internationalization of the modern corporation as a function of its product life cycle (e.g., Vernon, 1966), and the path dependent progression of its foreign expansion experiences and skills (e.g., Johanson and Vahlne, 1977), or as a vehicle for foreign domestic investment (e.g., Buckley and Casson, 1976;Dunning, 1992), scholars and practitioners increasingly have come to acknowledge that locating in a foreign land is a decision that also involves the firm's transnational searches for more assorted assets and other types of know-how (Cantwell, 2009;Alcacer and Chung, 2007;Porter, 2000;Aharonson, Baum, and Feldman, 2007;Doner, McKendrick, and Haggard, 2000;Henisz and Delios, 2001;Pe'er, Vertinsky, and King, 2008;Bartlett and Ghoshal, 1992).…”