International governance mode choice: Evidence from Brazilian franchisors

Bretas, Vanessa Pilla Galetti; Alon, Ilan; Rocha, Thelma Valéria; Galetti, Jefferson Ricardo Bretas

doi:10.1016/j.intman.2021.100851

Cited by 9 publications

(14 citation statements)

References 81 publications

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“…В настоящее время нам удалось ознакомиться с небольшим количеством работ отечественных авторов, в которых рассматриваются некоторые аспекты развития франчайзинга в латиноамериканском регионе вообще и, в частности, в Бразилии [4,5,6]. В зарубежной литературе вопрос развития франчайзинга в этой стране изучен более обстоятельно [7,8,9,10,11,12,13], но в основном за счет работ латиноамериканских авторов и пресс-релизов специализированных международных организаций. В этой связи считаем целесообразным систематизировать имеющиеся данные и обобщить доступный материал по данной проблематике.…”

Section: бразильский путь развития международного франчайзингаunclassified

The Brazilian way of international franchising development

Berdin

2022

Latinskaia Amerika

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The Latin American market has become one of the few "new" directions in the geography of international franchising development. Much of Latin American countries only in recent years have begun to realize the benefits of franchising for the economic growth and job creation, and some governments are offering financial support to brands which wish to franchise with them. Brazil among the entire Latin American region is undoubtedly the leading market in many areas, including the development of franchising. The article focuses on the analysis of the franchising development in Brazil from an economic point of view, provides statistical and graphical data on the state of this type of business in the country. In addition, cornerstones are identified that may hinder the development of the internationalization of the activities of foreign franchise networks in the Brazilian market.

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Section: бразильский путь развития международного франчайзингаunclassified

The Brazilian way of international franchising development

Berdin

2022

Latinskaia Amerika

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“…Franchising has become a popular format for international and domestic expansion (Rosado-Serrano et al , 2018). Naturally, global expansion, especially in emerging markets, has received plenty of attention from researchers (Bretas and Alon, 2021; Bretas et al , 2021; Rosado-Serrano et al , 2018; Welsh et al , 2006). In addition to the positive aspects of franchising, several scholars have focused on franchising governance as a critical factor associated with firm performance (Bretas and Alon, 2021; Ghantous et al., 2018; Ludvigsson-Wallette and Lawrence, 2020; Rosado-Serrano et al , 2018).…”

Section: Introductionmentioning

confidence: 99%

Opportunism in an emerging market – franchisee perspective

Panda

Pandey

Paswan

et al. 2023

JBIM

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Purpose Although multiple forms of governance mechanisms have been studied to address the opportunistic behavior in franchising, research has not shed light on franchise systems operating in emerging markets despite exponential growth in these markets. To address this gap, this study aims to test the direct effects of different governance mechanisms on franchisee’s opportunism and moderating effects of franchisee’s relationship satisfaction on the relationship between different governance mechanisms and franchisee’s opportunism. Design/methodology/approach Survey data from 151 franchise owners were used to test the conceptual model and research hypotheses. The confirmatory factor model and structural equation model were tested by using AMOS. Findings Findings suggest that formalization and solidarity in franchising relationships negatively affect franchise opportunism. By contrast, franchisees, who are otherwise satisfied with their franchisor, find centralization and formalization oppressive and, therefore, engage in opportunistic activities. Research limitations/implications The study makes important contributions related to franchising in emerging markets. It addresses opportunistic behavior by franchisees in emerging markets and the role played by different governance mechanisms in curbing such behavior. The study has some limitations related to its cross-sectional design and its focus on a single emerging country, among others. Originality/value This study is among the first to examine the role of governance mechanisms to address franchisee’s opportunism in an emerging market context. The study’s findings have important theoretical and practical implications for governance design in business-to-business relationships in emerging markets.

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“…The management of headquarter-subsidiary relations within Brazilian MNCs is highly integrated, with subsidiaries enjoying limited local autonomy, particularly regarding policy (Bretas et al 2021). Brazilian MNCs transfer staff from head office to subsidiaries during the initial stages of expansion.…”

Section: Brazilian Hrm Practicementioning

confidence: 99%

“…Brazilian MNCs transfer staff from head office to subsidiaries during the initial stages of expansion. Brazilian MNCs consider HRM practice an essential element of international growth (Bretas et al 2021). However, many Brazilian MNCs do not allocate sufficient resources for global HRM competency or adequate training for expatriate management to cope with the requirements of cross-cultural management (Geary et al 2017).…”

Section: Brazilian Hrm Practicementioning

confidence: 99%

“…A hybrid HRM system encompassing some old personnel management model elements and some US-based high-performance work practices has emerged in many companies. The Chinese management style has developed into a hybrid of Western and local Chinese styles (Bretas et al 2021). Yet, the implementation of Western HRM practices differs across companies.…”

Section: Hrm In Chinamentioning

confidence: 99%

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South African MNCs’ HRM Systems and Practices at the Subsidiary Level: Insights From Subsidiaries in Nigeria

Bako¹

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Despite the extensive literature on multinational companies’ (MNCs) human resource management (HRM) systems and practices from developed countries, there are gaps in the literature concerning emerging countries multinational companies’ (EMNCs) HRM practices and systems at home and host countries. This thesis examines the transfer of HRM practices in Nigerian subsidiaries of MNCs from South Africa (an emerging country). This study empirically examines the similarities and differences of South African MNCs’ HRM systems and practices at both the South African headquarters and the subsidiaries in Nigeria. Purposely, the study attempts to shed light on the nature of the employment practices, the transfer of HRM practices and the factors that influence the transfer process. The study adopted a qualitative approach with data/evidence collected through in-depth semi-structured interviews. It focused on group discussions conducted in the subsidiaries of three South African MNCs in Nigeria. The data was gathered primarily from HR managers, directors and officers in the Nigerian subsidiaries of the South African MNCs. The study revealed that the South African MNCs hybridised their recruitment and selection processes and localised compensation and employee relations. However, performance appraisal, talent management and code of conduct practices were mainly transferred to subsidiaries with minimal adaptation to contextual realities. Further research and practical implications are discussed in this thesis.

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International governance mode choice: Evidence from Brazilian franchisors

Cited by 9 publications

References 81 publications

The Brazilian way of international franchising development

The Brazilian way of international franchising development

Opportunism in an emerging market – franchisee perspective

South African MNCs’ HRM Systems and Practices at the Subsidiary Level: Insights From Subsidiaries in Nigeria

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