This article is devoted to the analysis of the current development in the franchising industry in the USA, as the main "model" government, where the franchising business has received its most striking development. The structure of the US franchised business by eight major sectors as of 2019-2020 is presented. Based on expert data and statistical information provided by specialized American franchising organizations, a detailed analysis of each sector of the franchised business in the American economy has been carried out. Each sector is assigned its own rating, development trends are given both for the segment as a whole and for the level of employment, productivity and estimated development forecasts.
The article is devoted to one of the most popular trends in the development of franchising in the world and in Russia — regional franchising. Today, the regional expansion of franchising is proceeding at an accelerated pace, building up its development potential with each new enterprise. Distribution of networks in the regions is also supported by the ever-growing popularity of chain stores, which allows Russian brands to significantly expand their sphere of influence by opening franchising points in cities remote from the capital cities. The authors presented a comprehensive model for the development of international franchising, where the regional aspects of network expansion play a leading role. In addition, an analysis is carried out and the results of the development of regional franchising in Russia are presented, which show the rapid development of this type of business as one of the winning areas in a crisis. Statistical data on the growth of franchising over the past 10 years, as well as ratings of leading companies that have chosen franchising as the main focus of their activity, are presented.
The Latin American market has become one of the few "new" directions in the geography of international franchising development. Much of Latin American countries only in recent years have begun to realize the benefits of franchising for the economic growth and job creation, and some governments are offering financial support to brands which wish to franchise with them. Brazil among the entire Latin American region is undoubtedly the leading market in many areas, including the development of franchising. The article focuses on the analysis of the franchising development in Brazil from an economic point of view, provides statistical and graphical data on the state of this type of business in the country. In addition, cornerstones are identified that may hinder the development of the internationalization of the activities of foreign franchise networks in the Brazilian market.
This article is focused on a very popular method of doing business — international franchising. Particular emphasis is placed on such a fundamental question for franchising — as the history of its origin and development to the present day. The time period specified for the emergence of franchising. Based on historical examples, the evolutionary development of franchising is shown, starting from ancient times until the 21st century. The analysis of historical inconsistencies about the place of occurrence and the greatest distribution of this method of doing business was done. Considerable attention is paid to the spread of franchising in the United States and beyond, as the country in which commercial franchising has received the greatest popularity and has become a kind of benchmark for business success. Various temporary replicas and variations of franchising, even appearing initially in other countries, were implemented in one way or another in American companies — large corporations (for example, General Motors, Coca Cola, Rexall, etc.). Together with American popularity, the American franchise crisis in the 1970s gradually began to grow, which led to the emergence of legislative regulation of franchise business in the United States (FTC rule), as well as in the countries of its most successful distribution and use in business. The authors presented the model of internationalization of franchising on the Anglo-Saxon type, which shows the regions and countries of the phased spread of this type of business.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.