International Environmental Marketing Claims: Real Change or Simple Posturing?

Polonsky, Michael Jay; Carlson, Les; Grove, Stephen J.; Kangun, Norman

doi:10.1007/978-3-319-13144-3_37

Cited by 17 publications

(25 citation statements)

References 1 publication

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“…Environmental advertising claims focus on the classification of environmental claims in advertising (Hartmann & Apaolaza‐Ibáñez, ). Many scholars have used the four types of environmental advertising proposed by Carlson et al (): product orientation, process orientation, image orientation, and environmental fact orientation in their research (Chan, ; Chan et al, ; Hartmann & Apaolaza‐Ibáñez, ; Leonidou et al, ; Polonsky, Carlson, Grove, & Kangun, ). Product orientation focuses on the environmentally friendly features of products.…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainable development: The effects of environmental policy disclosure in advertising

2019

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Sustainable development is a key issue for society. Beside corporate's efforts, consumers should have responsibilities for environmental protection and consider sustainable coexistences between future generations and natural ecosystems. In this study, a 4 × 2 factorial between‐subject experiment is adopted to develop eight environmental policy disclosure scenarios based on different environmental advertising claims (product orientation, process orientation, image orientation, and environmental fact) and eco‐labels (available/unavailable) to explore the effect of consumer attitudes and behaviors. This study's results show that environmental advertising claims have significant effects on consumers' attitudes. The product, process, and image orientation advertising, along with advertising with eco‐labels, can induce more positive attitudes and stronger purchase intentions. Individuals with greater environmental concerns have a significant positive attitude toward environmental advertising. Consumer attitudes toward environmental advertising also have positive effects on purchase intentions and sustainable consumption behaviors. Finally, this study offers useful findings, practical implications, and insights.

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Section: Literature Reviewmentioning

confidence: 99%

Sustainable development: The effects of environmental policy disclosure in advertising

2019

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“…The role of the marketing process in economic activity is well recognized, as it contributes to stimulate consumption to satisfy human needs and wants. However, the critical role of marketing in human development will only be appreciated when, through green marketing, it meets the needs of the present without compromising the ability of future generations to meet their own needs (Polonsky et al ., ). Sustainable development will require adoption of green marketing practices by companies in order to ensure marketing efforts that are environmentally sustainable.…”

Section: Literature Reviewmentioning

confidence: 99%

Green Marketing for Sustainable Development: an Industry Perspective

Garg¹

2015

Sustainable Development

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This paper investigates and compares acceptability, perceptions, initiatives and obstacles perceived by public and private manufacturing concerns in India in respect of green marketing. The sample of companies was selected from Delhi and north-western region of India. The study reveals that both public-sector and private-sector companies are concerned for environment and believe that green marketing is relevant for sustainable development. It is also perceived as a promotional tool to build customer trust. Obstacles concerning adoption of green marketing by Indian industry are highlighted. The study calls for business firms to adopt environmentalism as a market opportunity rather than merely as compliance to increasing environmental pressures and legislations. Green marketing should become a norm in a developing country like India rather than an exception as it has the potential to contribute substantially in saving the world from environmental pollution and contribute to sustainable development.

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“…As a result of the growing number of environmentally conscious consumers, marketers often incorporate environmental features into marketing activities such as offering green products and packaging [2,3]. According to Textile Exchange, the organic sector has been dramatically expanding in recent years [4].…”

Section: Introductionmentioning

confidence: 99%

Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

Han

2018

Sustainability

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Abstract:The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers' purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC) and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was the strongest predictor of purchase intentions in the U.S.A. group (strength of influence on intentions: attitude > descriptive norms > PBC > injunctive norms), it had an insignificant effect in the South Korea group. For the South Korea group descriptive norms and PBC had strongest effects on consumers purchase intentions (strength of influence on intentions: descriptive norms = PBC > injunctive norms > attitude). South Koreans were more affected by the social pressure: their purchase intentions were strongly influenced by both injunctive norms and descriptive norms in contrast to the findings from American consumers. Injunctive norms were an insignificant predictor of purchase intentions in the U.S.A. group. This result is consistent with previous research that suggest conformity is a crucial factor for people belonging to a collectivistic culture. Exposure of others' purchasing behavior is particularly important in motivating consumers' buying in collectivistic culture. Marketers of organic cotton apparel may consider using diverse formats of media to display consumers' ethical buying behaviors or creating product design or packaging that can directly reveal the ethical features of the product to display greater exposure in the market.

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International Environmental Marketing Claims: Real Change or Simple Posturing?

Cited by 17 publications

References 1 publication

Sustainable development: The effects of environmental policy disclosure in advertising

Sustainable development: The effects of environmental policy disclosure in advertising

Green Marketing for Sustainable Development: an Industry Perspective

Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

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