“…Moreover, compounded by the COVID-19-induced economic crisis ( Adomako et al, 2022 ) and the resultant supply chain crisis facing all B2B firms ( Arslan et al, 2022 ; Hartmann & Lussier, 2020 ), African B2B firms are the most vulnerable, as they have generally faced decades of acute resource constraints ( Alo & Arslan, 2021 ). Although agile firms can quickly organize and deploy resources or develop novel business models in response to a crisis ( Adomako et al, 2022 ; Teece, Peteraf, & Leih, 2016 ), we still lack empirical data examining the capacity of African B2B firms to survive unprecedented threats.…”