International Entrepreneurial Orientation: the Case of Wineries Participating in the Wines of Brazil Project

Abstract

The objective of this study was to analyze the international entrepreneurial orientation (IEO) of wine companies that participated in the Wines of Brazil project. This is an exploratory and descriptive study with a qualitative methodology. The design is a multiple-case study of 10 wineries affiliated with the Wines of Brazil project. Data were collected through the analysis of documents and fieldwork collected via semi-structured interviews. Data were analyzed using content analysis conducted with the aid of Atlas.ti software. The results revealed that the dimensions of IEO were present, and certain elements stood out: those of categories from the dimensions International Innovativeness and International Proactiveness. Certain disparities were observed in the International Risk-taking dimension, since some elements were present with greater frequency than others. The findings of this study suggest that new elements should be added to the analytical categories: global products, participation in clusters and industrywide projects. These elements allow financial risk to be attenuated and allow marketing to achieve internationalization.

Measurement of intrapreneurial behavior in Mexican trade sector companies

“…Likewise, when organizations implement internal strategies, they develop a strong intention of entrepreneurship in order to achieve growth and international positioning, thus providing alternatives of different competences where competitiveness, proactivity, innovation and autonomy can be generated, taking advantage of new business opportunities abroad (Tonial and Rossetto, 2017;Knight and Kim, 2009). In this regard, the importance of developing this term is highlighted, since it has a positive influence on the performance and development of business organizations (Turró, Urbano and Peris-Ortiz, 2014;Zahra, 1991); also known as intrapreneurship, that development allowing growth in regional, domestic and international economic environments (Donkor, Agyekum, Kankam-Kwarteng and Aidoo, 2018;Obi, et al, 2018).…”