2015
DOI: 10.1111/ijmr.12070
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International Business and National Culture: A Literature Review and Research Agenda

Abstract: This literature review analyzes leading international business and management journals from 2000 to 2012 in order to explore the role of national culture in international business research. Through the analysis of the 265 selected articles, the study thematically maps the field and identifies research challenges and opportunities. It reflects on avenues for future research related to both thematic and methodological issues, among them: research focused on the impact of the home/host national culture on interna… Show more

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Cited by 76 publications
(45 citation statements)
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References 89 publications
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“…This omission may perhaps explain some of the mixed results reported. Our findings highlight the relevance of contextual variables, which lends support to a similar review on culture in international business (López-Duarte, Vidal-Suárez, and González-Díaz 2016). We therefore urge future studies to investigate the interplay between national culture and contextual variables.…”
Section: Interplay Of National Culture and Contextual Variablessupporting
confidence: 84%
“…This omission may perhaps explain some of the mixed results reported. Our findings highlight the relevance of contextual variables, which lends support to a similar review on culture in international business (López-Duarte, Vidal-Suárez, and González-Díaz 2016). We therefore urge future studies to investigate the interplay between national culture and contextual variables.…”
Section: Interplay Of National Culture and Contextual Variablessupporting
confidence: 84%
“…Cultural differences may be a significant hindrance in terms of realizing the benefits of a global sourcing strategy (Kotabe and Mudambi ), and cultural distance may be a major barrier to the development of buyer–seller relationships (Lopez‐Duarte et al . ). There is a need for more research on individual African countries, given that cultural aspects vary depending on language, religion and the influence of former European colonial hosts, for instance.…”
Section: Discussionmentioning
confidence: 97%
“…Indeed, concerns about the validity of theoretical approaches developed from a different (mainly western) perspective go hand in hand with calls for more research in new contexts such as Africa (Karjalainen and Salmi ; Lopez‐Duarte et al . ).…”
Section: African Continent As a Sourcing Context – Different From Othmentioning
confidence: 97%
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“…Further, the use of the KSI to measure (cultural) distance continues to increase (Harzing and Pudelko 2016) (see Fig. 1) despite repeated criticism levelled at the relevance of and the assumptions underlying the concept of cultural distance as such and/or the nature of the KSI to measure cultural and other types of distance (e.g., Berry et al 2010;Harzing and Pudelko 2016;López-Duarte et al 2016;Shenkar 2001;Tung and Verbeke 2010). Within the former group, scholars have questioned the implicit assumption of cultural distance being an absolute and symmetrical construct, as opposed to a relative and asymmetrical construct.…”
Section: Introductionmentioning
confidence: 99%