International brand strategy and mode of entry in the services sector: lessons from the financial crisis

Gerrath, Maximilian H. E. E.; Leenders, Mark A.A.M.

doi:10.1080/0965254x.2012.741610

Cited by 5 publications

(2 citation statements)

References 45 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Berentzen et al (2008) highlight similar COO effects for banking services in Switzerland, Germany and Poland. Further, Gerrath and Leenders (2013) also focus on banking services and show that CIs (of Greece, the USA and Switzerland) likewise had an impact on overall perception of the bank.…”

Section: The Role Of Country-of-origin In Consumer Investment Behaviormentioning

confidence: 98%

“…In the consumer research domain, COO is a frequently studied phenomenon, and COO effects have been thoroughly studied in a variety of empirical contexts (Verlegh and Steenkamp, 1999). However, whether and how COO in the financial sector impacts how consumers make investment decisions is still a highly unexplored area (Gerrath and Leenders, 2013). Because COO is not necessarily a good cue to follow from a financial standpoint (consider, e.g.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The impact of country-of-origin cues on consumer investment behavior

Hauff

Nilsson

2017

EJM

View full text Add to dashboard Cite

Purpose Choosing how to invest one’s assets is one of the more important decisions consumers are faced with. However, determining the objective financial quality of complex investment products such as mutual funds is not an easy task for consumers. Against this background, this study aims to clarify the potential impact of one, not necessarily rational, cue on consumer perceptions of financial quality in the investment context: the country-of-origin (COO) of the mutual fund or stock. Design/methodology/approach Two Web-based experiments are used to test the study’s hypotheses. Findings COO is found to impact investors’ evaluation of the financial metrics of mutual funds, both in terms of perceived risk and potential return. Moreover, the results of Experiment 2 show that although a strong financial brand can partially overcome the COO effect, the extent of this effect is moderated by whether the fund utilizes an active or passive management style. Research limitations/implications Although mutual fund providers with a strong financial country image (CI) may leverage that image and build on their home country’s brand, providers from countries with a poor financial CI may do well focusing on passive management to minimize negative COO influence. Originality/value The results highlight that COO can be an important source of sub-optimal investment decisions. These insights are of high importance for efforts to improve consumer decision-making and for individual service providers.

show abstract

Section: The Role Of Country-of-origin In Consumer Investment Behaviormentioning

confidence: 98%

Section: Introductionmentioning

confidence: 99%

The impact of country-of-origin cues on consumer investment behavior

Hauff

Nilsson

2017

EJM

View full text Add to dashboard Cite

show abstract

The Service Sector

Chaston

2017

Technological Entrepreneurship

View full text Add to dashboard Cite

Rethinking internationalization processes: toward a circular framework

Domínguez Romero,

Durst,

Navarro Garcia

2023

Rev Manag Sci

View full text Add to dashboard Cite

Why should models and theories that have set images and boundaries of the internationalization process in the past remain constant over time within International Business research? Despite a recent emphasis on its nonlinear nature, many still view internationalization as a forward-moving process, overlooking its dynamic nature involving enter, re-enter, and exit decisions during the process. To discuss this issue, this paper rethinks the existing International Business literature to retain its explanatory power as an essential discipline by developing a circular framework to capture firms' non-linear internationalization process. The authors propose a circular framework with the decision-making process as the unit of analysis and four statuses: Enter, De-Internationalization, Re-Internationalization, and Operation Internationalized. The decision-making process guides firms through the statuses simultaneously or individually, in the same or a diverse temporal dimension. With this circular framework, the authors wish to contribute to future International Business research; research that can keep up with the “real” world.

show abstract

International brand strategy and mode of entry in the services sector: lessons from the financial crisis

Cited by 5 publications

References 45 publications

The impact of country-of-origin cues on consumer investment behavior

The impact of country-of-origin cues on consumer investment behavior

The Service Sector

Rethinking internationalization processes: toward a circular framework

Contact Info

Product

Resources

About