Greenwashing extensively deals with scandals at the supply chain; despite this, however, research on this subject remains in the early stages, while much more is needed to advance our understanding of stakeholder's reactions to greenwashing. We propose a new typology of greenwashing based on the locus of discrepancy, i.e., the point along the supply chain where the discrepancy between the responsible words and the irresponsible walks happens. With three experiments, we tested how the types affect investor reactions from ethical (blame attribution) and business (intention to invest) perspectives. We developed our hypotheses building on attribution theory, which explains how observers construct perceptions about events. We expected that the more the discrepancy is internal, controllable, and intentional, the higher the blame attributed to a company and the lower the investment intentions. We found that, when greenwashing occurs at a company level (direct greenwashing), it increases the blame while decreasing investment intentions. Indirect greenwashing refers to Firms Talk, Suppliers Walk 2 misbehavior perpetrated by a supplier that claims to be sustainable and results to be less negative for a company. We also propose a third and original type: vicarious greenwashing, which happens when the behavior of a supplier is in breach of a company's sustainability claim. Although stakeholders attribute less blame on a company when vicariously involved in greenwashing, this type of greenwashing is detrimental for investments. The findings here advance the understanding of how greenwashing shapes stakeholder reactions and call attention to the need of a careful management of the supply chain.