Internal marketing, organizational commitment, and job performance in sport and leisure services

Chiu, Weisheng; Won, Doyeon; Bae, Jung-sup

doi:10.1108/sbm-09-2018-0066

Cited by 38 publications

(52 citation statements)

References 57 publications

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“…The research of several high schools shows that the results obtained by this method are in line with the facts and therefore provide a theoretical basis for high schools to solve the problem of faculty management. However, his research did not clearly put forward the relevant data on the loss of high school teachers [1]. In Yumi's business management, it is very important to analyze the crisis of customer confiscation to improve competitiveness, which is an important branch of business intelligence.…”

Section: Introductionmentioning

confidence: 99%

[Retracted] Application of Fuzzy Decision Tree Algorithm Based on Mobile Computing in Sports Fitness Member Management

2021

Wireless Communications and Mobile Computing

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After the reform and the opening, the economy of our country has developed rapidly, and the living conditions of the people have become better and better. As a result, they have a lot of time to pay attention to their health, which has promoted the rapid development of the sports and fitness industry in my country. In response to the increasing development of the sports and fitness sector of my country, the current state of the administration of members of the sports fitness industry does not keep pace with the development of the sports and fitness industry of my country. Based on this, this article uses a fuzzy decision tree algorithm to establish a decision tree based on the characteristics of customer data and loses existing customers. Analyzing the situation is of strategic significance for improving the competitiveness of the club. This article selects the 7 most commonly used data sets from the UCI data set as the initial experimental data for model training in three different formats and then uses the data of a specific club member to conduct experiments, using these data files as training samples to construct a vague analysis of the decision tree to overturn the customer to analyze the main factors of customer change. Experiments show that the fuzzy decision tree ID3 algorithm based on mobile computing has the highest accuracy in the Iris data set, reaching 97.8%, and the accuracy rate in the Wine data set is the smallest, only 65.2%. The mobile computing-based fuzzy decision tree ID3 algorithm proposed in this paper obtained the highest correct rate (86.32%). This shows that, compared to traditional analysis methods, the blurred decision tree obtained for churn client analysis has the advantages of high classification accuracy and is understandable so that ideal classification accuracy can be achieved when the tree is small.

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Section: Introductionmentioning

confidence: 99%

[Retracted] Application of Fuzzy Decision Tree Algorithm Based on Mobile Computing in Sports Fitness Member Management

2021

Wireless Communications and Mobile Computing

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“…More recently, Chiu et al (2019) proposed a five-dimensional internal marketing measurement instrument, which was applied to workers from various sports centers in the city of Tapei, the results of which revealed adequate adjustments to the model. Tang et al (2020) conducted a study based on an eight-dimensional scale, which reflects the perceptions of flight attendants of the most recognized airlines in the United States, in order to determine the effect of internal marketing on workers' happiness, resulting in all dimensions having significant and positive relationships, with the exception of the compensation dimension.…”

Section: Discussionmentioning

confidence: 99%

“…In this context, the internal marketing approach is basically aimed at all the interactive activities within the institutions, with the purpose of providing a quality work environment (Zebal, 2018). Because of this, the understanding of the dimensions of this construct allows for identifying the dimension that most contributes to the co-creation of value, given that internal marketing influences attitudes and behavior of the internal customer to transmit it, by doing so, to the external customer (Dean et al, 2016;Chiu et al, 2019).…”

Section: Literature Review Internal Marketingmentioning

confidence: 99%

“…For its part, the IC dimension is essential in all the inter-personal relationships that help the development of activities through the exchange of information between the leader and the employees ( Chiu et al, 2019 ). In this sense, Ahmed and Rafiq (2002) show that communication should be extended to different levels of the organization, to be able to influence the behavior of all the employees.…”

Section: Literature Reviewmentioning

confidence: 99%

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Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador

et al. 2020

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Internal marketing involves the development of organizational strategies that promote the welfare of the employees who, in turn, play a transcendental role in achieving institutional goals. Ecuadoran co-operativism lacks relevant studies of this construct and, because of this, this research intends to analyze the dimensions of internal marketing, through the validation of a measuring instrument that has been adapted to this sector of the social economy, in a developing country. The methodology is based on the completion of field work, where a structured questionnaire for a representative sample of 2,499 employees and officers of the operatives of Ecuador was applied. The suitability of the scale was determined through the means of a model of Ecuadoran structural equations. The results show that internal marketing is a multi-dimensional construct and it can be measured in six dimensions: Identify Value Exchange (IVE), Internal Market Segmentation (IMS), Internal Communication (IC), Management Concern (MC), Training (TR), and Work/Family Balance (WFB).

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“…Research on organizational culture on commitment is explained by Al-Sada (2017), Raharjo et al (2018), Shim (2015) and Jain (2015) which explain that organizational culture has a positive influence on employee organizational commitment. An empirical study of the relationship between organizational commitment and performance is shown by research by Oyewobi et al (2019), Chiu et al (2019), Franco and Franco (2017).…”

mentioning

confidence: 99%

The effect of philanthropic organizations’ culture on employee performance through organizational commitment and organization citizenship behavior as intervening variables

Taufiqurrahman

Noemijati

Kurniawati

2021

IJRBS

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The purpose of this study is to explain and analyze the effect of organizational culture on employee performance by mediating organizational commitment and Organizational Citizenship Behavior (OCB) in Philanthropic Organizations in Malang Raya. This research is a quantitative study with data collection methods using a questionnaire. The population in this study is 154 employees from 10 philanthropic organizations in Malang Raya. The sample was selected This study uses probability sampling with a saturated sampling type. From 115 returned questionnaires. the collected data was then analyzed using SEM (Structural Equation Modeling) PLS. The results showed that the organization culture variables had a positive and significant impact on employee performance. Besides, the results of this study also show that two mediating variables have different effects. OCB has a positive and significant effect on employee performance, while organizational commitment does not affect employee performance. Based on the results of mediation testing, it shows that OCB provides a partial mediation on the effect of organizational culture on employee performance. This study also shows that organizational commitment can not mediate organizational culture on employee performance. The implications of the research findings are expected to be fed into the Malang Raya Philanthropic Organization to maximize potential.

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Internal marketing, organizational commitment, and job performance in sport and leisure services

Cited by 38 publications

References 57 publications

[Retracted] Application of Fuzzy Decision Tree Algorithm Based on Mobile Computing in Sports Fitness Member Management

[Retracted] Application of Fuzzy Decision Tree Algorithm Based on Mobile Computing in Sports Fitness Member Management

Analysis of the Internal Marketing Dimensions in Social Economy Organizations: Study Applied to Co-operativism in Ecuador

The effect of philanthropic organizations’ culture on employee performance through organizational commitment and organization citizenship behavior as intervening variables

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