Internal green integration and environmental performance: The predictive power of proactive environmental strategy, greening the supplier, and environmental collaboration with the supplier

Abstract

The effect of proactive environmental strategies (PES) on corporate performance has been debated extensively among academics; however, the significance of the pathway of those strategies—internal green integration (IGI) through greening the supplier (GTS) and environmental collaboration with suppliers (ECS)—remains undecided. This study examines environmental performance (EP) through GTS, IGI, and ECS. It also examines the direct link between PES and IGI. A conceptual framework was designed following a rigorous review of the literature. A survey questionnaire was used to collect cross‐sectional data from a random sample of manufacturing firms, obtaining 196 usable samples. Using AMOS, the structural equal modeling found a positive and significant impact of PES on IGI. Significant predictors of EP were GTS, IGI, and ECS. The findings of the study can provide managers with guidelines for dealing with business and environmental concerns. They can also contribute to creating strategies for environmental protection and management and reducing adverse effects on the environment. Finally, by examining the direct links between GTS, ECS, and EP, particularly in a developing context, the study may contribute to the literature of environmental policy.

Impact of green entrepreneurship orientation on environmental performance: The natural resource‐based view and environmental policy perspective

“…Past studies that published by Business Strategy and the Environment Journal such as (Awan et al, 2021; Liu & Kong, 2021; Martínez Hernández et al, 2021; Shah & Soomro, 2021; Yang et al, 2019) found and claimed that green business strategies that cover leveraging of green innovation practices and green entrepreneurship mindset are the most prominent driver supporting and maintaining EP. The findings of this study have significant implications for modern business strategies from three‐points of view namely ecological, societal, and economic perspectives.…”

Does the interaction between the knowledge management process and sustainable development practices boost corporate green innovation?

“…Prior studies have acknowledged that organisations that have already adopted environmental strategies and sustainable policies into their processes would be able to deliver green products . Shah and Soomro (2021) found that proactive environmental strategies increase internal green integration for environmental performance.…”

“…Shah and Soomro (2021) found that proactive environmental strategies increase internal green integration for environmental performance. Recent research has also suggested that environmental readiness enhances corporate innovation and competitive advantage (Zhang et al, 2020).…”

“…In this arena, where rivalry is increasing day by day, many researchers have explored the factors that affect CGI (refer to Appendix A). Some researchers have examined external factors that affect the organisational ability to foster green innovation, such as demands of the market, environmental regulations and greening of suppliers (Geng et al, 2021; Shah & Soomro, 2021). Other researchers have examined internal factors that affect CGI, such as corporate environmental ethics, innovation strategy and knowledge management strategy (Chang, 2016; Ding et al, 2019; Song et al, 2020).…”

Design for the environment: An ontology‐based knowledge management model for green product development

“…In summary, organizations must be prepared to help overcome environmental problems by establishing the ability to access environmental issues regarding products, technologies, and regulations and to examine environmental issues too (Shah & Soomro, 2021). In other words, green product innovation gives businesses the chance to be pioneers, enabling them to stand out and achieve a competitive edge (Bhatia, 2021).…”