Internal and External Enviromental Strategy Analysis Using SWOT Matrix and QSPM

Astika, I Made Jiwa; Suharyo, Okol Sri

doi:10.52155/ijpsat.v25.1.2826

Cited by 2 publications

(2 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In SWOT, all internal factors (strengths and weaknesses) should be brought together, and then external forces (opportunities and threats) should be used to evaluate these factors (Astika & Suharyo, 2021). Through this, it can help companies focus on their resources and actions on their strengths, and convert them into value (Zeng et al, 2020).…”

Section: Methodsmentioning

confidence: 99%

Based on COVID-19, Analysis of the Strategic Model of E-commerce Enterprises—A Case Study of Xiaohongshu (RED)

Chuyue¹,

Haitao²,

Jiaqi³

et al. 2022

JPR

View full text Add to dashboard Cite

Due to the impact of the COVID-19 pandemic, e-commerce and social media pervade people's daily life, while offline businesses suffer from loss from traffic. In this paper the SWOT analysis method is employed to examine the strengths, weaknesses, opportunities, and threats for RED, which, as one of the top content social e-commerce platforms in China, achieves outstanding performance under the COVID-19 pandemic. This paper tackles RED's unique marketing and operating strategies, as well as its weaknesses that relate to operation and costs, and threats that relate to competitors and commercialization. Beside these disadvantages, profitable opportunities also arise from internal and external environment. At the end, the paper provides suggestions for capturing profitable opportunities under the pandemic and Chinese new regulations on cross-border e-commerce.

show abstract

Section: Methodsmentioning

confidence: 99%

Based on COVID-19, Analysis of the Strategic Model of E-commerce Enterprises—A Case Study of Xiaohongshu (RED)

Chuyue¹,

Haitao²,

Jiaqi³

et al. 2022

JPR

View full text Add to dashboard Cite

show abstract

“…In SWOT, all internal factors (strengths and weaknesses) should be brought together, and then external forces (opportunities and threats) should be used to evaluate these factors [9]. Through this, it can help companies focus on their resources and actions on their strengths, and convert the them into value [6].…”

Section: Methodsmentioning

confidence: 99%

Based on COVID-19, Analysis of The Strategic Model of E-commerce Enterprises – a Case Study of Xiaohongshu (RED)

Chen¹,

Ouyang²,

Tan³

et al. 2021

BCPBM

View full text Add to dashboard Cite

Due to the impact of the COVID-19 pandemic, e-commerce and social media pervade people’s daily life, while offline businesses suffer from loss from traffic. In this paper the SWOT analysis method is employed to examine the strengths, weaknesses, opportunities and threats for RED, which, as one of the top content social e-commerce platforms in China, achieves outstanding performance under the COVID-19 pandemic. This paper tackles RED’s unique marketing and operating strategies, as well as its weaknesses that relate to operation and costs, and threats that relate to competitors and commercialization. Beside these disadvantages, profitable opportunities also arise from internal and external environment. At the end, the paper provides suggestions for capturing profitable opportunities under the pandemic and Chinese new regulations on cross-border e-commerce.

show abstract

Internal and External Enviromental Strategy Analysis Using SWOT Matrix and QSPM

Cited by 2 publications

References 1 publication

Based on COVID-19, Analysis of the Strategic Model of E-commerce Enterprises—A Case Study of Xiaohongshu (RED)

Based on COVID-19, Analysis of the Strategic Model of E-commerce Enterprises—A Case Study of Xiaohongshu (RED)

Based on COVID-19, Analysis of The Strategic Model of E-commerce Enterprises – a Case Study of Xiaohongshu (RED)

Contact Info

Product

Resources

About