Interest Group Activism on the Web: The Case of Environmental Organizations

Merry, Melissa K.

doi:10.1080/19331681.2010.508003

Cited by 22 publications

(13 citation statements)

References 24 publications

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“…All of these organizations were identified through a larger study of 200 U.S. environmental groups (Merry, ).…”

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confidence: 99%

Tweeting for a cause: Microblogging and environmental advocacy

Merry¹

2013

Policy &Amp; Internet

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This article examines how environmental organizations utilized the microblogging website Twitter to engage in political advocacy during the 2010 oil spill in the Gulf of Mexico. Using a content analysis of tweets, blogs, email, and press releases, it is demonstrated that environmental groups responded more quickly to the disaster and offered more sustained attention to the spill on Twitter compared to the other media. It is also shown that groups framed the disaster differently on Twitter than in other media, emphasizing different targets of blame. While the findings indicate strong potential for Twitter as a tool for mobilization and conflict expansion, this study also suggests that interest groups have relinquished some control over the framing of focusing events on Twitter by reproducing content created by other users.

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“…All of these organizations were identified through a larger study of 200 U.S. environmental groups (Merry, ).…”

mentioning

confidence: 99%

Tweeting for a cause: Microblogging and environmental advocacy

Merry¹

2013

Policy &Amp; Internet

Self Cite

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“…Yet, if this were a large undiscovered trove, many would have ended up on the NC-NAACP Facebook page liking posts or on Twitter tweeting with "Moral Monday," which was not the case in the early stages. Furthermore, some research shows that more organization does lead to more digital engagement over the long term (Eimhjellen, Wollebaek, & Strømsnes, 2013;Merry, 2011;Schradie, 2018).…”

Section: The Strength Of Strong Tiesmentioning

confidence: 99%

Moral Monday Is More Than a Hashtag: The Strong Ties of Social Movement Emergence in the Digital Era

Schradie

2018

Social Media + Society

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This article explains the origin puzzle of the 2013 Moral Monday protests in North Carolina. Social media were marginal to the emergence of this civil disobedience movement, yet a common view is that digital technology's weak ties are an integral part of large-scale collective action in the digital era. Instead, strong offline ties with structured organizations were critical to its emergence. Qualitative data show that a network of structured organizations, grassroots organizing, traditional media, and an ideological response to an economic and political crisis worked together to propel this large-scale movement. In effect, both structural and cultural factors shaped the activism in this case, not individual or digital explanations. Consequently, this article also traces the historic phases of social movement theory, situating a digital emphasis as part of an evolving focus on social movement origin mechanisms. Emergence scholarship on digital activism would benefit from expanding the entry point of protest earlier and broader than a hashtag's debut, as digital explanations may not be as distinct of a theoretical construct as previous research suggests.

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“…This has been institutionally acknowledged in different countries where email has become the official or preferred form of public communication with policymakers [20,21]. 1 The increased and institutionalized use of electronic mail and other digital tools such as policymakers' personal social media accounts [22] also encourage their adaptation among ENGOs, creating a cycle of reliance on such tools for direct information flow. Newer digital technologies provide even more interactive capacity to engage with policymakers in diverse ways and have also become institutionalized to some degree [23], suggesting that additional digital developments will increasingly be integrated in governance practices and within the repertoires of ENGOs.…”

Section: Introductionmentioning

confidence: 99%

Environmental nongovernmental organizations’ digital media practices toward environmental sustainability and implications for informational governance

Nulman

Özkula

2016

Current Opinion in Environmental Sustainability

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Please cite this article in press as: Nulman E, Ö zkula SM: Environmental nongovernmental organizations' digital media practices toward environmental sustainability and implications for informational governance, Curr Opin Environ Sustain (2015), http://dx.This paper reviews the literature on environmental nongovernmental organizations' (ENGOs') digital communication practices in the context of the growing use of digital technology in the public and political sphere. Specifically it explores the existing and potential uses of digital tools in information flows across a range of stakeholders and publics by ENGOs while paying attention to the processes and determinants of those practices. The review spans a crosssection of Global North and South ENGOs to understand the contextual factors of digital technology use, and assess the implications for a move from conventional to informational governance. We find that ENGOs are not utilizing digital technologies in advanced ways, curbing the speed at which informational governance is replacing conventional governance.

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Interest Group Activism on the Web: The Case of Environmental Organizations

Cited by 22 publications

References 24 publications

Tweeting for a cause: Microblogging and environmental advocacy

Tweeting for a cause: Microblogging and environmental advocacy

Moral Monday Is More Than a Hashtag: The Strong Ties of Social Movement Emergence in the Digital Era

Environmental nongovernmental organizations’ digital media practices toward environmental sustainability and implications for informational governance

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